Alexa Bliss 2025: Net Worth, Career Details, Earnings, and Husband

Alexa Bliss, born Alexis Kaufman on August 9, 1991, in Columbus, Ohio, is an American professional wrestler and former bodybuilder.

Currently signed to WWE, where she performs on the Raw brand, Bliss has established herself as one of the top female wrestlers in the industry.

You can follow Alexa Bliss’s net worth, salary, career earnings, contract, stats, husband, career overview, and more here.

Alexa Bliss’s Net Worth Details

Alexa Bliss’s net worth is estimated to be $2.5 million as of 2025. Her earnings come from her WWE salary, appearances in WWE 2K Games, championship wins, television appearances, endorsements, and other sources.

Salary

Alexa Bliss, whose real name is Alexis Kaufman, has established herself as a prominent figure in WWE, earning a substantial salary for her performances. Her annual salary from WWE is reported to be around $350,000.

This figure represents her gross salary; after taxes, her net salary is approximately $239,646.

Earnings

Endorsements

Alexa Bliss has leveraged her popularity and success in WWE to secure several endorsement deals, which have contributed to her net worth and brand.

Here are her endorsements as highlighted across the sources:

• WWE Merchandise: Alexa Bliss has expanded her earnings through endorsements, especially from WWE merchandise, which includes a wide range of products from apparel to action figures.
• Reebok: She promotes Reebok’s athletic wear and footwear as part of an endorsement arrangement, showcasing her influence in the fitness and sports apparel sector.
• Mattel: Bliss worked with Mattel to produce an action figure in her likeness, further cementing her status as a prominent figure in WWE and the toy industry.
• Snickers: Snickers’ advertising has included Alexa Bliss to emphasize its partnership with WWE, aligning her with one of the brand’s major sponsors.

About Alexa Bliss

Alexa Bliss was born to Bob and Angela Kaufman on August 9, 1991, in Columbus, Ohio.

Despite her parents being teenagers when she was born, Bliss was raised in a supportive environment that encouraged her athletic pursuits.

From a young age, Bliss showed a keen interest in sports, participating in track, softball, and gymnastics.

Bliss’s journey from a sports enthusiast to a WWE superstar is a testament to her dedication and hard work.

Early Career

Before stepping into the wrestling ring, Alexa Bliss had a successful stint in competitive bodybuilding, which helped her overcome a life-threatening eating disorder.

Her athletic background caught the attention of WWE scouts, leading to her signing with the company in 2013.

Bliss initially honed her skills in WWE’s developmental brand, NXT, where she developed her character and in-ring abilities.

Professional Career

Alexa Bliss began her journey in WWE’s developmental brand, NXT. She made her first televised appearance in 2013, congratulating the inaugural NXT Women’s Champion Paige.

Bliss’s early NXT character was a glitter fairy with a sparkling entrance and the theme track “Bling Bling.” She made her televised in-ring debut in May 2014 and quickly became a fan favorite.

Her main roster debut came in 2016 on the SmackDown brand, where she achieved significant success, becoming a two-time SmackDown Women’s Champion and the first woman to hold the title twice.

Bliss’s accomplishments continued as she transferred to the Raw brand in 2017, where she became a three-time Raw Women’s Champion, making her the first woman to win both the Raw and SmackDown Women’s titles.

In addition to her singles success, Bliss thrived in the tag team division. She and Nikki Cross became the first two-time WWE Women’s Tag Team Champions, and later, Bliss also won the tag titles with Asuka.

Bliss’s career has been marked by several historic moments, including winning the second women’s Money in the Bank ladder match in 2018 and the first women’s Elimination Chamber match.

Husband

Alexa Bliss’s husband is Ryan Cabrera, a musician known for his pop-rock songs from the early 2000s, such as “On the Way Down.” The couple has been married since April 2022.

Cabrera and Bliss’s relationship has been in the public eye, especially since they announced they were expecting their first child together in May 2023.

Their daughter, Hendrix Rogue Cabrera, was born on November 27, 2023.

Career Stats

Career Achievements

Alexa Bliss’ career is marked by numerous achievements and titles that underscore her versatility and dominance in the ring.

Below is a summary of her key career achievements:

• WWE Raw Women’s Champion: Bliss has captured the Raw Women’s Championship three times, showcasing her prowess on WWE’s flagship show.
• WWE SmackDown Women’s Champion: She has also been crowned the SmackDown Women’s Champion twice, demonstrating her ability to excel across different WWE brands.
• WWE Women’s Tag Team Champion: Bliss has won the WWE Women’s Tag Team Championship three times, twice with Nikki Cross and once with Asuka, highlighting her adaptability and success in the tag team division.
• WWE 24/7 Champion: She has also held the WWE 24/7 Championship, adding another title to her diverse collection.
• WWE Ms. Money in the Bank (2018): Bliss won the Women’s Money in the Bank ladder match in 2018, securing a contract she successfully cashed to become Raw Women’s Champion.
• WWE Women’s Triple Crown Champion: Her victories in the Raw Women’s Championship, SmackDown Women’s Championship, and WWE Women’s Tag Team Championship have earned her the title.
• Ranked 2nd in the PWI 50 Female (2018): Bliss’s skills and achievements were recognized in 2018 when she was ranked second in the Pro Wrestling Illustrated (PWI) list of the top 50 female wrestlers.

FAQs

1. What is Alexa Bliss’s real name and when was she born?

Alexa Bliss was born Alexis Kaufman on August 9, 1991, in Columbus, Ohio. Based on sources, she later adopted the ring name Alexa Bliss when she signed with WWE.

2. How did Alexa Bliss start her wrestling career?

After signing with WWE in 2013, Bliss trained at the WWE Performance Center under Mike Quackenbush. She debuted in NXT developmental shows before joining the SmackDown main roster in 2016.

3. What championships has Alexa Bliss won in WWE?

Bliss is a three-time Raw Women’s Champion, two-time SmackDown Women’s Champion and three-time Women’s Tag Team Champion. She also won the 2018 Women’s Money in the Bank, Women’s Elimination Chamber and a 24/7 title.

4. What is Alexa Bliss’s billed height and weight?

Alexa Bliss is billed at 5 feet 1 inch (155 cm) tall and weighs 102 pounds (46 kg), making her one of WWE’s most compact yet accomplished athletes.

5. Who trained Alexa Bliss for her WWE career?

Bliss received her foundational training under wrestler Mike Quackenbush and at WWE’s Performance Center prior to her NXT and main-roster debuts.

6. What signature moves and ring names does Alexa Bliss use?

Bliss’s finishing maneuver is the “Twisted Bliss” (also called Sparkle Splash). In addition to her primary ring name, she has portrayed the masked character La Luchadora.

7. What are some of Alexa Bliss’s notable personal interests?

An avid Disney fan since age three, Bliss enjoys cosplaying characters like Harley Quinn and Supergirl. She also supports her hometown Columbus Blue Jackets NHL team.

8. Who is Alexa Bliss married to and does she have children?

Bliss wed singer Ryan Cabrera on April 9, 2022. The couple welcomed their first child, a daughter, on November 27, 2023.

9. What makes Alexa Bliss a WWE Women’s Triple Crown Champion?

Bliss completed the Women’s Triple Crown by winning the Raw Women’s, SmackDown Women’s and Women’s Tag Team Championships over the course of her career.

10. Has Alexa Bliss appeared outside of wrestling on television?

Yes. Bliss was a main cast member on Total Divas and competed on season nine of The Masked Singer as “Axolotl,” showcasing her singing and performance skills.