Cole LaBrant Net Worth

Cole LaBrant is an American YouTuber and social media star who has a net worth of $13 Million. He first came to the spotlight after teaming up for the collaborative Vine channel “Dem White Boyz” created by Baylor Barnes and John Stephen Grice.

LaBrant has been making content for many years and has already amassed millions of followers on several social media platforms. He is probably best recognized for his impressive content which he uploads on both YouTube and Instagram.

Despite this, LaBrant also made a name for himself on and TikTok, as well as Vine. The man has over 13 million subscribers on his main channel called “The LaBrant Fam”.

Cole LaBrant’s Net Worth

Cole LaBrant is one of the most successful content creators on the internet. He amassed millions of followers on his social media accounts from all across the globe. Most of his income comes from his multiple YouTube channels.

Outside of YouTube, Cole also earns from other ventures including business and brand promotions. His fortune allowed him to buy lavish mansions for himself and his family. As of 2023, Cole LaBrant’s net worth is estimated to be $13 Million.

Net Worth $13 Million
Age 26
Born August 21, 1996
Profession YouTuber
Country United States of America
Salary (Annual) $1 Million +
Last Updated 2023

Early Life

Cole LaBrant was born on August 21st, 1996, in Troy, Alabama, to Albanian parents. He was raised by an extremely religious family and he often posts content in the praise of God. He has one older brother “Luke LaBrant”.

LaBrant’s father Ken LaBrant is a social media personality with over 100k followers on Instagram and his mother Sheri Lewis LaBrant is a reality TV star. He grew up along with his three younger brothers Jack, Clay, and Tate, and a sister named Lily LaBrant, (a YouTuber).

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In terms of education, LaBrant attended Enterprise High School in Alabama. There he developed an interest in football, participating in a school’s football team. Upon his high school graduation, he went to attend Troy University where he got his bachelor’s degree.


Cole LaBrant started uploading content on Vine just for fun. Soon, he collaborated with his friends Baylor Barnes and John Stephen Grice and began making content for their Vine channel “Dem White Boyz” in 2013.

Shortly thereafter, they got a chance to join the dance contest. Cole and his friends were participants in the competition and they gained over 100k followers within a week on their account after posting a couple of videos.

Soon, the Dem White Boyz was amassing millions of views as well as followers through the group’s outstanding content that they were posting. However, Cole’s friends Baylor Barnes and John Stephen Grice decided to leave the group behind and allowed Cole to use it.

It wasn’t long that the Vine account “Dem White Boyz” was hacked. Cole took back his account but all of their videos were deleted by the hackers.

Cole LaBrant as seen in a post with his family (Cole LaBrant / Instagram)
Cole LaBrant as seen in a post with his family (Cole LaBrant / Instagram)


A breakthrough moment in Cole’s career came in August 2016 when he began uploading videos on YouTube on his channel called “The LaBrant Fam”. This channel was created by him back in August 2012 but it took off in 2016.

His first video is titled “SURPRISE PROM!” and was uploaded in May 2015. “PROM WITH SELENA GOMEZ STORY!” became his first video which went viral and now has over 5.7 million views. Later, Cole teamed up with his wife Savannah Soutas, and continued to document their life on social media as a family.

In October 2016, Cole posted a video “SURPRISED MY GIRLFRIEND IN CALIFORNIA” which became his first video to cross the 10 million view mark. Since then most of his videos garnered over 30 million views. Following the success, he created more channels including “Everleigh” for his stepdaughter as well as a channel called “Cole LaBrant”.

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Other Ventures

In 2015, Cole LaBrant made his first TV show appearance in the web series titled “Sanders Shorts”. That same year he and his mother Sheri Lewis were contestants in the 28th season of “The Amazing Race”. Although, the two didn’t win the prize money.

Cole’s videos on Vine helped him to catch the attention of a famous clothing brand named “Water Bluff”. The company contacted him and he eventually signed a deal with them. LaBrant also signed brand endorsement deals with NyQuil & DayQuil, SugarBearHair, and HP, among others.

Apart from that, Cole came to the spotlight when he asked the popular singer Selena Gomez to go with him on his prom date through a YouTube video in 2015.

Personal Life

In 2016 Cole LeBrand and social media star Savannah Soutas started dating. A year later the two eventually got married in 2017. The couple welcomed their first daughter named Posie Rayne LaBrant, born in December 2018.

Cole also loves to spend his free time with his stepdaughter named “Everleigh Soutas” who is very close to Cole. Their second daughter Sunday LaBrant was born in June 2022. LeBrand and Savannah were also blessed with their song “Zealand LaBrant” in July 2020.

Real Estate

Cole LaBrant accumulated a net worth of a whopping $13 million and he has been able to spend millions on his luxury lifestyle. He owns two mansions one of which is located in the posh areas of Southern California. This house features a full-size basketball court, a swimming pool, and a lot more.

Career Highlights

Here are some of the most popular videos of Cole LaBrant:

  • OUR WEDDING VIDEO!!! *Vows to 4-year-old daughter (2017)
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Farjana Begum is a talented writer passionate about the entertainment industry. Her expertise includes film, music, and all related to celebrities, including actors, singers, sports stars, and YouTubers. With her extensive knowledge and love for movies and music, Farjana has established herself as a reliable source of information. She combines her passion with professionalism in her writing, delivering well-researched and engaging content that keeps her readers informed and entertained.


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