Jeffree Star, the controversial yet undeniably successful makeup artist, entrepreneur, and social media sensation, has built an empire that continues to grow.
As we look ahead to 2024, many are curious about the net worth of this flamboyant figure who has taken the beauty industry by storm.
Let’s dive into the details of Jeffree Star’s financial success and explore how he’s amassed his fortune.
The Rise of Jeffree Star
Born Jeffrey Lynn Steininger Jr. on November 15, 1985, in Orange County, California, Jeffree Star’s journey to fame and fortune has been anything but conventional.
From his early days as a MySpace celebrity to becoming one of the most influential figures in the beauty industry, Star’s career has been marked by bold moves and savvy business decisions.
Jeffree Star’s Net Worth
As of 2025, Jeffree Star’s estimated net worth is a staggering $200 million. This figure represents a significant increase from previous years, showcasing Star’s ability to grow his wealth consistently.
His net worth is expected to continue rising, with some projections suggesting it could reach $220 million by the end of 2024.
Sources of Jeffree Star’s Wealth
Jeffree Star Cosmetics
The cornerstone of Star’s financial empire is undoubtedly his cosmetics company, Jeffree Star Cosmetics.
Launched in 2014, the brand has become a powerhouse in the beauty industry, known for its bold colors and high-quality products.
Here’s what makes it so successful:
- Annual revenue exceeding $100 million.
- Popular products like Velour Liquid Lipsticks.
- Frequent sold-out launches and restocks.
- Collaborations with other influencers and brands.
YouTube Earnings
Star’s YouTube channel, with over 15.8 million subscribers, is another significant source of income.
His content, which includes makeup tutorials, product reviews, and glimpses into his lavish lifestyle, generates millions of views and substantial ad revenue.
- Estimated annual earnings from YouTube: $15-20 million.
- Ranked as one of the highest-paid YouTubers multiple years in a row.
Brand Collaborations and Endorsements
Leveraging his massive social media following, Star has secured lucrative deals with various brands.
While specific figures aren’t always disclosed, these partnerships contribute significantly to his wealth.
Real Estate Investments
Star has made smart investments in real estate, which have appreciated over time:
- Sold a Calabasas mansion for $3.4 million in 2020.
- Purchased a Hidden Hills estate for $14.6 million in 2019, later selling it for $16.7 million.
- Owns a 70-acre ranch in Wyoming, with additional nearby acreage.
Other Business Ventures
Star has diversified his income streams beyond cosmetics and social media:
- Investments in the marijuana industry.
- Merchandise sales.
- Potential future business expansions.
The Impact of Controversies on Jeffree Star’s Net Worth
Despite facing numerous controversies throughout his career, including accusations of racist behavior and involvement in internet feuds, Star’s net worth has remained largely unaffected.
His ability to weather these storms speaks to the strength of his brand and loyal customer base.
Jeffree Star’s Business Acumen
Star’s success isn’t just about his makeup skills or social media presence.
He’s demonstrated sharp business instincts:
- Vertical integration: Owning his own fulfillment centers and merchandise company.
- Diversification of income streams.
- Strategic collaborations and partnerships.
- Ability to capitalize on trends and create buzz around product launches.
The Future of Jeffree Star’s Wealth
Looking ahead, several factors could influence Star’s net worth and beyond:
Expansion of Jeffree Star Cosmetics
There’s potential for the brand to enter new markets or launch new product lines, which could significantly boost revenues.
Evolving Social Media Landscape
As platforms change and new ones emerge, Star’s ability to adapt and maintain his influence will be crucial.
Potential New Ventures
Given his entrepreneurial spirit, it’s likely Star will explore new business opportunities that could add to his wealth.
Market Conditions
The overall health of the beauty industry and economy at large will play a role in Star’s financial growth.
Jeffree Star’s Lifestyle and Spending Habits
Star is known for his extravagant lifestyle, which includes:
- A collection of luxury cars.
- Designer clothing and accessories.
- Lavish vacations and experiences.
While these expenses are significant, they appear to be well within his means given his substantial income.
Philanthropy and Giving Back
Despite his controversial image, Star has engaged in philanthropic efforts:
- Donations to various charities.
- Support for LGBTQ+ causes.
- Giveaways to fans and followers.
These activities, while admirable, likely have a minimal impact on his overall net worth.
Jeffree Star’s Financial Legacy
As Star continues to build his empire, he’s setting himself up for long-term financial success.
His diverse portfolio of investments and businesses suggests that his wealth will likely endure even if his public popularity were to wane.
FAQs
1. Who is Jeffree Star and how did he become famous?
Jeffree Star is an American makeup artist, entrepreneur, and former musician. He gained early fame on MySpace in the 2000s for his androgynous style, later transitioning to YouTube and launching Jeffree Star Cosmetics in 2014. His bold personality and high-quality makeup products propelled him to global recognition.
2. What is Jeffree Star Cosmetics known for?
Jeffree Star Cosmetics is celebrated for its vegan, cruelty-free makeup, including bestselling products like the Velour Liquid Lipsticks, Magic Star Concealer, and eyeshadow palettes such as “Blood Sugar” and “Blue Blood.” The brand emphasizes vibrant pigments, unique packaging, and inclusive shade ranges.
3. What controversies has Jeffree Star faced?
Jeffree Star has been criticized for past racist remarks, involvement in YouTube “dramageddon” feuds, and allegations of sexual misconduct. His collaboration with Shane Dawson also drew scrutiny due to Dawson’s controversial content. While Star has apologized, these issues have impacted his public image and brand partnerships.
4. How much is Jeffree Star worth?
Jeffree Star’s estimated net worth is $200 million, primarily from his cosmetics brand. Jeffree Star Cosmetics generates over $100 million annually, supplemented by YouTube revenue, merchandise sales, and past music endeavors.
5. What happened between Jeffree Star and Shane Dawson?
The duo collaborated on the 2019 documentary The Beautiful World of Jeffree Star and the Conspiracy Collection makeup line. The partnership ended amid backlash over Dawson’s past offensive content. Their joint products sold out instantly but faced criticism for prioritizing profit over accountability.
6. Is Jeffree Star Cosmetics cruelty-free?
Yes. The brand is certified cruelty-free by PETA and Leaping Bunny. All products are vegan, avoiding animal-derived ingredients like beeswax and carmine.
7. What is Jeffree Star’s relationship history?
Star dated Nathan Schwandt from 2015–2020, frequently featuring him in YouTube videos. Post-breakup, he’s kept relationships private but faced rumors involving NBA player André Marhold. He currently focuses on his Wyoming ranch and business ventures.
8. What are Jeffree Star’s most popular makeup collections?
Notable collections include “Blood Sugar,” “Blue Blood,” “Orgy” (nude tones), and “Pink Religion.” Limited editions like the Shane Dawson “Conspiracy” palette and annual mystery boxes also drive hype.
9. Did Jeffree Star retire from music?
After releasing his 2009 album Beauty Killer, Star left music in 2013 due to label disputes. He returned in 2024, re-releasing Beauty Killer with new tracks, though makeup remains his primary focus.
10. Where is Jeffree Star Cosmetics sold?
Products are available on jeffreestarcosmetics.com and retailers like Beauty Bay. The brand expanded to Africa in 2024 and previously partnered with Morphe before their 2020 split over controversy.
