Summary
Sponsors are a major factor in every tournament or event, and it’s common to find a variety of top corporations seeking sponsorship opportunities according to the event. If it is a major global event such as the World Cup, it would not be a surprise that some of the most prominent brands around the globe would be thrilled to be associated with such an event.
FIFA declares that the World Cup is “the most effective global marketing platform that reaches millions of people in more than 200 countries around the globe.” The association with the world’s biggest sports event can be lucrative and draws top international companies.
An overview of the commercial aspects of 2022’s FIFA World Cup. This includes sponsors, prize money, costs, attendance numbers, and stadiums.
For this piece, we’ll discuss the brands involved in this World Cup and sponsoring one of the most prestigious sports occasions of 2022. Without more delay, let’s examine the sponsors list for FIFA 2022.
| Sponsors | Partners | Regional supporter | |
| 1 | Budweiser | Adidas | Frito-Lay |
| 2 | Byju’s | Hyundai Motors • Kia | The Look Company |
| 3 | McDonald’s | Wanda Group | Algorand |
| 4 | Adidas | The Coca-Cola Company | |
| 5 | Crypto.com | Qatar Airways | |
| 6 | VISA | ||
| 7 | Hisense |
List of the FIFA World Cup 2022 Sponsors
1. Budweiser
Budweiser is a beer brand that produces alcoholic beverages. This is the most loved and well-known beer brand in the entire world. It was founded in 1876. It is America’s most loved beer. Budweiser has been the FIFA World Cup Sponsor for 25 years. This is no different, as it will officially sponsor the 2022 FIFA World Cup.
- Website: https://us.budweiser.com/
2. Byju’s
Ed techs are a growing trend in the business sector. Byju’s India’s largest Edtech company, is one of these. It was established in 2011 by Byju Raveendran and Divya Kukulnath. Over 115 million people use this app. Byju’s became the first official Indian sponsor for The FIFA World Cup 2022. To become Fifa’s official sponsor, Byju’s spent approximately $30-40 million.
- Website: https://byjus.com/learning/
3. McDonald’s
The Chicago-headquartered American fast-food giant has been a FIFA World Cup sponsor for over two decades. McDonald’s branding is prominently displayed on the uniforms worn by the child mascots that accompany the players on their way to the pitch.
McDonald’s was an official sponsor for the tournament’s fantasy soccer game, the 2018 World Cup. McDonald’s announced in October 2014 that they had renewed their sponsorship for the FIFA World Cup.
4. Adidas
Adidas is the second largest sportswear manufacturer in the world. It was established in Germany in 1924. Since then, Adidas has been providing high-quality accessories for athletes. It is the reason why it was voted the best supplier of sports equipment worldwide. The footwear collection is a well-known trademark of the brand.
Since1970 Adidas has been linked to FIFA. It has sponsored FIFA events for 50 years. FIFA’s official partner for the 2022 World Cup is Adidas.
- Website: https://www.adidas.com/us
5. Crypto.com
Crypto.com is a cryptocurrency trading platform. It was founded by Bobby Bao, Rafael Melo, and Gary Or in 2016. Singapore is the company’s headquarters. The company employs over 400 people worldwide and is the fastest-growing cryptocurrency platform. Crypto.com now sponsors the FIFA World Cup 2022.
- Website: https://crypto.com/
6. VISA
The San Francisco-headquartered American financial services provider, has been a global sponsor of FIFA and its Official Payment Technology Partner since 2007. VISA provides exclusive payment services for all FIFA-affiliated events and stores. VISA also collaborates with FIFA to create unique programs for fans.
7. Hisense
The Qingdao-headquartered Chinese electronics giant joined the roster of FIFA Commercial Affiliates and was announced as an Official Sponsor of the 2022 World Cup in April 2021.
The partnership involves collaboration between the parties on projects that range from local activations to global advertising campaigns. Hisense’s “Too Big to Miss” social media campaign was launched in November 2021 to officially start the build-up to the Qatar World Cup. The campaign aimed to convince consumers that the event is too important to miss. Hisense also offered huge discounts on its wide range of cutting-edge electronics.
- Website: https://global.hisense.com/
List of Partners of FIFA
1. Adidas
The partnership between the German sportswear company and the governing body for world football goes back over 50 years. Adidas and FIFA have been partners since 1970. Adidas is the Official Match Ball Supplier for the FIFA World Cup. Adidas also provides uniforms for FIFA officials, referees, and ball crew volunteers at all FIFA-affiliated events.
In November 2013, the last extension to this historic agreement was announced. The agreement granted Adidas Official Partner, Supplier, and Licensee rights for all FIFA Events until 2030.
- Website: https://www.adidas.com/us
2.Hyundai Motors • Kia
Hyundai is a multinational company with a strong focus on automotive manufacturing. Chung Ju-Yung founded it in 1967. Seoul, South Korea, is the headquarters. Hyundai began its relationship with FIFA in 1999. Since then, it has grown to be familiar with the association. Hyundai is now the Official Partner of FIFA.
Since 2006, Hyundai has served FIFA as the official ground transportation provider for World Cups. Its vehicles can carry high-ranking FIFA officials and media personnel throughout the tournament.
3. Wanda Group
Wanda Group, a Chinese multinational conglomerate, is well-known for its leading real estate business. It is also well-known for its top children’s entertainment, Film Companies, and Sports Companies. In 1988, Wang Jianlin founded it. Wanda Group became a FIFA Partner in 2016 and is now the association’s partner.
- Website: http://www.wanda-group.com/
4. The Coca-Cola Company
The Atlanta, Georgia-headquartered American beverage giant has maintained a FIFA World Cup presence since 1950. It established a formal association in 1974 with the football governing body and became an official sponsor of the FIFA World Cup in 1978.
The FIFA World Cup Trophy Tour has been “exclusively activated by The Coca-Cola Company since 2006”. Coca-Cola collaborates with The Panini Group in Modena, an Italian publishing company that produces football collectibles. Coca-Cola sponsors both the men’s as well as women’s FIFA World Rankings.
FIFA’s current agreement with Coca-Cola covers all FIFA-affiliated tournaments until 2030.
- Website: https://www.coca-colacompany.com/
5. Qatar Airways
Qatar Airways is a five-star airline. Akbar Al Baker founded the airline in 1993. It is well-known for its cleanliness, fine food, and comfortable seats. Qatar Airways is FIFA 2022’s Official Partner.
- Website: https://www.qatarairways.com/
Regional Supporter of the 2022 World Cup
1. Frito-Lay
PepsiCo-owned Frito-Lay, based in Plano, Texas, became the first salty-snack company to partner with FIFA for the World Cup. It was announced as the North American Regional Supporter for the 2022 WC in June 2022.
This partnership includes digital activations and advertising opportunities at the biggest football stage in the world. It also includes Frito-Lay brands: Lay’s and Doritos; Cheetos and Tostitos; Ruffles; Sabritas and Gamesa.
- Website: https://www.fritolay.com/
2. The Look Company
The global visual engagement solutions provider based in Barrie, Ontario, was named a Regional Supporter for the 2022 World Cup. It will be taking place in April 2022. The company plans to use the partnership to “showcase stadium dressing and signage capabilities to more than 3.5 billion people around the globe”, according to the agreement.
The Look Company provided signage and branding solutions for FIFA’s 2019 Club World Cup.
- Website: https://thelookcompany.com/
3. Algorand
Algorand will provide FIFA with official blockchain-supported wallet solutions and work with the governing body to develop its digital assets strategy. Algorand is now a Regional Supporter of the Qatar World Cup in North America and Europe and an Official Sponsor for the 2023 Women’s World Cup.
- Website: https://www.algorand.com/
How sponsorship helps the game?
Due to the sponsorship, we now have some of the most talented footballers worldwide who play the sport. The game has become more commercialized in recent years, with sponsorships playing an important part.
The funds that sponsors contribute can be used to build infrastructure, pay for the wages of staff and players, and encourage the sport.
Sponsorships can also aid in ensuring that sports are available to all. For instance, the majority of sponsorships today focus on getting more kids involved in the game.
What benefits come with FIFA World Cup sponsorship for companies?
The most viewed sporting event worldwide is the FIFA World Cup. It means sponsors receive lots of attention by being linked with the tournament.
They also can tap into the sizable global market for football fans. This is an excellent chance for them to market their services and products to various people.
How much does it cost to sponsor the FIFA World Cup?
Many companies partner with FIFA to promote their products and services in FIFA World Cup games. The FIFA organization will make $1.60 Billion from sponsors during the tournament. FIFA will charge different fees to their sponsors, which range from $15 to $50 million.
Final thought
These are the sponsors list for the FIFA World Cup 2022, which has partnered with the renowned sporting organization and is sponsoring its sporting events.
With the most prestigious sporting event in Football coming up, It will be fascinating to find out who will become the next sponsor for 2022’s World Cup 2022. It’s an event that is one of the biggest anticipated sporting events on the planet. So brands will be fighting for their place to be associated with it.
FAQs
Who is the biggest sponsor of the FIFA world cup?
Although there isn’t a single biggest patron in the FIFA world cup, Adidas and Coca-Cola have been the longest-running partners with the worldwide tournament. Both companies have been sponsors of this event, FIFA WORLD CUP, for over 50 years.
Who is the official sponsor of the FIFA World Cup?
The 2022 FIFA WORLD CUP sponsors in Qatar include Adidas, Coca-Cola, Visa, The Wanda Group, Qatar Airways, Hyundai / KIA, and QatarEnergy.
Who is holding the World Cup in 2022?
Qatar will host the FIFA World Cup 2022. This is the first time Qatar has participated in the FIFA World Cup 2022.
How many teams are there in the World Cup 2022?
There are 32 teams in the FIFA World Cup 2022.
