FIFA+
Photo: African Business

FIFA is entering the streaming platform market with a soccer-themed version of Netflix and Amazon Prime. At the moment, the service is free and mostly consists of documentaries and some live games. But it might someday be used by FIFA to broadcast World Cup events at a cost.

While FIFA+ is rapidly establishing itself as a competitor to established media businesses. The governing organization will also use it to promote its sponsors.

Geo-blocking may be used to restrict FIFA+ matches to specified areas. FIFA was less clear on whether the site will be an accessible way to watch World Cup qualifications, which are frequently unavailable to the general public since each confederation controls those rights.

“There is no plan to charge a subscription fee for the service; that doesn’t mean to say that we may not evolve over time should there be a value proposition that allows us to charge subscription if we step into premium rights or adopt another kind of models,” FIFA director of strategy Charlotte Burr said. “But there will always be a free experience on FIFA+.”

FIFA stated that the live matches would come from competitions that had gone unnoticed, with 1,400 games being televised per month at first.

FIFA may remove footage from YouTube that it has previously used to broadcast vintage matches and sports politics events as part of the launch. Unlike in the past, the latest FIFA Congress in Qatar was not aired on the long-running video-sharing website.

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