Browndages, a groundbreaking company in the health and wellness sector, has made significant strides in promoting inclusivity and diversity in healthcare products.
Founded by Intisar Mahdi and Rashid Mahdi in 2018, Browndages specializes in bandages that match a variety of skin tones, addressing a long-overlooked gap in the market.
The Genesis of Browndages
The idea behind Browndages was born out of a personal need. Intisar and Rashid Mahdi, a husband-and-wife duo, noticed the lack of diversity in skin tone options for bandages.
This realization led them to create a product line that caters to the diverse skin tones of their family and, by extension, the global community.
Browndages’ Product Line
Browndages offers a range of products designed to celebrate and cater to the beauty of diversity. Their product line includes:
- Bandages: Available in five different inclusive colors, these bandages feature characters that all children can see themselves in.
- Pajamas: Expanding beyond bandages, Browndages now offers pajamas that continue the theme of inclusivity.
- Books: The company has also ventured into publishing books that promote diversity and inclusivity.
- Branded Shirts: Browndages offers branded shirts that carry the message of inclusivity.
Shark Tank Appearance
Browndages gained significant visibility after appearing on Shark Tank Season 13. The company secured a deal with Mark Cuban, Daymond John, and Lori Greiner for $100,000 for 25% equity, along with a $75,000 line of credit.
This appearance had a profound impact on the company’s sales, with over $130,000 in sales in just six days following the episode’s air date.
Browndages Net Worth Details
As of 2025, Browndages’ net worth is estimated to be around $100 million. This financial milestone is a testament to the brand’s innovative product line, its expanding global presence, and the strong consumer demand for inclusive healthcare products.
Market Impact and Competition
Browndages operates in a competitive market with alternatives and potential competitors including Dropps, Mobile Outfitters, and Mariano’s Candles.
Despite the competition, Browndages stands out for its unique value proposition of inclusivity and diversity.
Community Response
The community has embraced Browndages, appreciating its commitment to diversity and inclusivity in healthcare products.
The company has garnered positive press from Forbes, ABC News, The Columbus Dispatch, and others, further solidifying its reputation.
Future Plans
While specific plans are not detailed, Browndages aims to continue its growth and expand its product range to cater to a broader audience.
The company’s strong social media following, with over 80,000 followers on Instagram, and its important mission suggest a promising future.
FAQs
1. What is Browndages?
Browndages is a Black-owned company that produces adhesive bandages designed to match a variety of brown skin tones. Founded in 2018 by Rashid Mahdi and Intisar Bashir, the company aims to provide inclusive first-aid solutions for people of color, addressing a long-standing gap in the market.
2. What makes Browndages different from traditional bandages?
Unlike traditional bandages, which often come in a single “flesh-tone” that caters to lighter skin tones, Browndages offers bandages in multiple shades of brown. This allows users to find a closer match to their skin tone, offering discreet and inclusive wound coverage.
3. What products does Browndages offer?
Browndages offers a variety of products, including:
- Adult bandages in five shades: Sand, Wheat, Caramel, Mocha, and Ebony.
- Children’s bandages featuring diverse characters in aspirational professions like astronauts and chefs.
- Latex-free bandages and plans for expanding into waterproof options and first-aid kits.
4. Who founded Browndages and why?
Browndages was founded by husband-and-wife duo Rashid Mahdi and Intisar Bashir. They were inspired by the lack of bandages that matched their family’s skin tones and decided to create an inclusive product line to address this need.
5. Where can I buy Browndages?
Browndages are available for purchase online through their official website and select small businesses across the U.S., including stores in cities like Atlanta, Detroit, and Portland. They also ship internationally to countries like Canada and Norway.
6. Are Browndages safe for sensitive skin?
Yes, Browndages are latex-free, making them suitable for individuals with latex allergies or sensitive skin. They are designed with safety and comfort in mind.
7. What inspired the children’s line of Browndages?
The children’s line was inspired by the founders’ own kids, who wanted bandages featuring characters they could relate to. These bandages showcase diverse characters in professions that inspire children to dream big while celebrating representation.
8. How has Browndages been received by the public?
Browndages has received widespread support, especially from those seeking inclusive products and Black-owned businesses. The company gained additional visibility after appearing on Shark Tank and being endorsed by celebrities like Lupita Nyong’o and Tabitha Brown.
9. Are there plans for expanding the product line?
Yes, Browndages plans to expand its offerings based on customer feedback. Potential additions include waterproof bandages, specialty bandages, and comprehensive first-aid kits tailored for diverse needs.
10. How does Browndages contribute to representation?
Browndages not only provides skin-tone-matching bandages but also promotes representation through its children’s line featuring diverse characters. Additionally, they involve their community by holding contests where supporters can submit their kids to be featured as new characters on the bandages each year.
