Latrice Rogers is a name that has become synonymous with success, innovation, and entrepreneurship in the beauty industry.
As the founder and CEO of Goddess Lengths Virgin Hair Bar, Rogers has transformed her passion for hair and beauty into a multi-million dollar empire.
In this article, we’ll explore Latrice Rogers’ net worth in 2024, her journey to success, and the impact she’s made in the business world.
Latrice Rogers’ Net Worth Details
As of 2025, Latrice Rogers’ estimated net worth is approximately $10 million. This impressive figure is a testament to her business acumen, determination, and the rapid growth of her beauty empire.
Rogers has built her wealth through various ventures, with her primary source of income being her successful hair care business, Goddess Lengths Virgin Hair Bar.
The Rise of a Beauty Mogul
Latrice Rogers’ journey to success is a true rags-to-riches story that inspires aspiring entrepreneurs worldwide. Born in 1991 in Mississippi, Rogers showed an early interest in beauty and entrepreneurship.
Early Life and Education
Rogers attended Canton High School, where she excelled academically. After graduating, she pursued higher education at Jackson State University, earning a Bachelor of Science in Biology in 2010.
She also took nursing courses at the Baptist College of Health Science, demonstrating her diverse interests and commitment to learning.
From Car Trunk to Empire
Rogers’ entrepreneurial journey began humbly, selling hair extensions and beauty products from the trunk of her car.
Using just a few hundred dollars saved from her job at Office Depot, she started her business by moving between popular store parking lots to reach potential customers.
Her determination and unique approach caught the attention of a security officer, who encouraged her to pursue her business more seriously.
This pivotal moment led Rogers to rent a small retail space on McWillie Drive for about $200, marking the official beginning of her beauty empire.
The Goddess Lengths Virgin Hair Bar Success Story
Goddess Lengths Virgin Hair Bar quickly gained popularity, becoming a go-to destination for high-quality hair extensions and beauty products in Jackson, Mississippi. Rogers’ business acumen and commitment to quality helped her business thrive, leading to rapid expansion.
Key Milestones
- Opened first retail store on McWillie Drive
- Expanded to a 4,000-square-foot complex
- Launched multiple franchise beauty stores
- Introduced innovative vending machines for hair products
- Expanded product line to include natural hair care products
Diversifying the Business
Rogers didn’t stop at hair extensions. She expanded her product line to include a range of beauty and hair care products, catering to diverse customer needs. This strategic diversification has contributed significantly to her growing net worth.
Reality TV Star: Belle Collective
In addition to her business success, Rogers has gained fame as a reality TV star on OWN’s “Belle Collective.” The show, which premiered in 2021, follows the lives of successful businesswomen in Jackson, Mississippi.
Rogers’ appearance on the show has not only increased her visibility but also provided valuable marketing for her businesses.
Entrepreneurial Ventures Beyond Beauty
Rogers has shown that her business acumen extends beyond the beauty industry. She has invested in real estate and other business ventures, further diversifying her income streams and solidifying her status as a savvy entrepreneur.
Philanthropy and Community Involvement
Despite her busy schedule, Rogers remains committed to giving back to her community. She often participates in local events and mentors aspiring entrepreneurs, sharing her knowledge and experiences to help others achieve their dreams.
The Secret to Latrice Rogers’ Success
Several factors have contributed to Rogers’ impressive net worth and business success:
Innovation: Rogers constantly looks for new ways to serve her customers, such as introducing hair vending machines.
Quality Products: Goddess Lengths Virgin Hair Bar is known for its high-quality hair extensions and products.
Strong Brand Identity: Rogers has built a recognizable and respected brand in the beauty industry.
Marketing Savvy: From social media to reality TV, Rogers leverages various platforms to promote her businesses.
Diversification: By expanding into different product lines and business ventures, Rogers has created multiple income streams.
Latrice Rogers: An Inspiration for Aspiring Entrepreneurs
Rogers’ journey from selling hair out of her car trunk to building a multi-million dollar empire serves as an inspiration to many. Her story demonstrates that with determination, innovation, and hard work, it’s possible to achieve remarkable success.
The Future of Latrice Rogers’ Empire
As of 2024, Rogers continues to expand her business empire. With plans to open more retail locations and introduce new product lines, her net worth will likely continue to grow in the coming years.
Balancing Business and Personal Life
Despite her busy schedule, Rogers manages to maintain a balance between her professional and personal life. She is married to Clifton Rogers, and the couple supports each other in their respective business ventures.
FAQs
1. What is Latrice Rogers’ background and education?
Latrice Rogers was born in Mississippi in 1991 and graduated from Canton High School. She earned a Bachelor of Science in Biology from Jackson State University in 2010. Despite her academic background, she transitioned to entrepreneurship, founding her multimillion-dollar beauty empire, Goddess Lengths Virgin Hair.
2. How did Latrice Rogers start her business?
Rogers began selling hair extensions from her car trunk in 2013, testing product quality with a hairstylist friend. After gaining popularity in parking lots like Target, she expanded to a $300/month storefront in Jackson, Mississippi. Within a year, her business earned over $1 million.
3. What is Latrice Rogers’ net worth?
Latrice Rogers’ net worth is estimated at $10 million. This wealth stems from her successful hair-care ventures, TV appearances, and investments, including her beauty supply stores, vending machines, and restaurant, Taste Bar + Grill.
4. What TV show is Latrice Rogers featured on?
She stars in OWN’s reality series The Belle Collective, which follows five Black female entrepreneurs redefining Southern success in Jackson, Mississippi. The show highlights her business ventures, community efforts, and collaborations with castmates.
5. Is Latrice Rogers married?
Yes, she married Clifton Rogers. The couple collaborates on business projects, including opening Taste Bar + Grill. Their dynamic has occasionally sparked public discussion, particularly regarding disagreements about equality in their relationship.
6. What awards has Latrice Rogers won?
In 2017, she received the U.S. Small Business Administration’s Young Entrepreneur Award for her rapid business growth and community impact. The honor recognized her transition from a trunk-based startup to a multimillion-dollar enterprise.
7. What legal challenges has Latrice Rogers faced?
Hinds County jury ordered her to pay $150,000 for unlawfully using model Ada Green’s likeness in advertising. The case highlighted issues of consent in branding for her Goddess Lengths Hair Salon.
8. What other businesses does Latrice Rogers own?
Beyond Goddess Lengths, she co-owns Taste Bar + Grill, a fine-dining restaurant in Jackson. She also operates hair-vending machines in malls and advocates for Black-owned vendor partnerships in her 4,000-square-foot commercial building.
9. Has Latrice Rogers authored any books?
Yes, she published Oh My Goddess: Luxury Hair & Vendor Guide, offering advice on product selection, vendor lists, and her entrepreneurial blueprint. The e-book serves as a mentorship tool for aspiring beauty entrepreneurs.
10. How does Latrice Rogers give back to her community?
She prioritizes “buying back the block” by acquiring commercial properties to support Black entrepreneurs. Her building includes subsidized workspaces and partnerships with Black-owned vendors, aiming to foster economic growth in underserved areas.
