Bianca Nicole Blair Crawford (born April 9, 1989) is an American professional wrestler and former track and field athlete signed to WWE. She performs on the SmackDown brand under the ring name Bianca Belair.
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Bianca Belair ‘s Net Worth Details
Bianca Belair’s net worth is estimated to be $5 million as of 2025. Her earnings come from his prize money as a professional wrestler, endorsements, and other sources.
Contract and Salary
Belair signed a lucrative multi-year contract with WWE in August 2022. Her current WWE contract guarantees her a base salary of $550,000 annually.
In addition to her base salary, she can earn significant bonuses and royalties from merchandise sales, pay-per-view events, and other sources, potentially taking her annual earnings up to around $1 million.
Career Earnings
Belair’s total career earnings from WWE as of 2024 are estimated to be around $5 million.
This includes her base salaries, bonuses, royalties from merchandise, earnings from video games, and other sources throughout her 8-year WWE career.
Her career earnings are expected to continue increasing as she is still in the prime of her career at 35 years old.
Endorsements
Bianca Belair’s net worth and earnings as one of WWE’s most prominent current stars make her an attractive brand ambassador. Her athletic charisma and “EST of WWE” persona make her recognizable.
Here’s a detailed look at his endorsement deals:
- C4 Energy Drink: In July 2021, Bianca Belair signed an endorsement deal with C4 Energy, a famous performance energy drink brand. She joined fellow WWE stars Roman Reigns, Montez Ford, and Mandy Rose as ambassadors for C4 Energy. As part of the partnership, Belair appears in C4’s global brand campaigns and promotes the energy drink through her social media channels.
- WWE Merchandise and Video Games: As one of WWE’s top female stars, Bianca Belair has a line of merchandise, such as T-shirts, action figures, etc., from which she earns royalties. She is also featured as a playable character in WWE video game series like WWE 2K, earning additional income.
- Social Media Influencer Promotions: With over 1.5 million followers on Instagram alone, Belair likely earns income from sponsored posts and influencer marketing deals promoting various brands, products, and services on her social media platforms.
- Potential Future Endorsements: In 2022, Bianca Belair signed with the talent agency WME (William Morris Endeavor) to help develop her business ventures spanning “podcasting, acting, marketing, and beyond.” This could open up more major endorsement opportunities for her in the future across different industries.
About Bianca Belair
Detail | Information |
| Birth name | Bianca Nicole Blair |
| Ring name(s) |
|
| Born | April 9, 1989 (age 35) Knoxville, Tennessee, U.S. |
| Spouse(s) | Montez Ford (m. 2018) |
| Children | – |
| Billed height | 5 ft 7 in (170 cm) |
| Billed weight | 75 kg (165 Ib) |
| Trained by | Sara Del Rey WWE Performance Center |
| Debut | September 29, 2016 |
| Current Net Worth | $5 million |
| Nationality | American |
| Instagram Profile | @biancabelairwwe |
She grew up in Knoxville before succeeding in fitness competitions and breaking into WWE in 2016 under her current ring name.
College Career
Belair was a successful track and field athlete in college, competing for the University of South Carolina, Texas A&M, and the University of Tennessee.
She achieved All-SEC and All-American honors at Tennessee as a hurdler and sprinter.
Professional Career
Belair signed with WWE in 2016 after trying out at the WWE Performance Center.
She spent nearly 4 years on the NXT brand, winning the Mae Young Classic tournament 2017. Belair was called to the main roster in 2020 and won the 2021 Women’s Royal Rumble match.
She is a two-time Raw Women’s Champion and one-time SmackDown Women’s Champion. Her 420-day reign as Raw Women’s Champion in 2022-2023 is the longest in the title’s history.
Husband
Bianca Belair’s husband is fellow WWE star Montez Ford, whom she married in 2018 after meeting a couple of years earlier in NXT.
While she has no biological children, Belair is a loving stepmother to Ford’s son Liam and daughter Morgan from a prior relationship.
Career Stats
- 2x WWE Raw Women’s Champion
- 1x WWE SmackDown Women’s Champion
- 1x WWE Women’s Tag Team Champion (with Jade Cargill)
- 2021 Women’s Royal Rumble winner
Achievements
- Ranked #1 in the PWI Women’s 150 in 2021
- PWI Woman of the Year (2022)
- ESPY Award for Best WWE Moment (2021 – with Sasha Banks)
- First African American woman to main event WrestleMania (WrestleMania 37)
FAQs
1. Who is Bianca Belair and what is she known for in WWE?
Bianca Belair is an American professional wrestler known as “The EST of WWE” for her speed, strength, and toughness. She rose rapidly to become a multi-time Women’s Champion and a Royal Rumble winner.
2. How many WWE championships has Bianca Belair won?
She has won five WWE championships: two Raw Women’s Championships, one SmackDown Women’s Championship, and two WWE Women’s Tag Team Championships, making her a three-time world champion.
3. What notable record does Bianca Belair hold in WWE?
Belair holds the record for the longest Raw Women’s Championship reign at 420 days, the longest since 2006, and the longest reign by any African-American world champion in WWE history.
4. What was the significance of Bianca Belair’s win at the 2021 Royal Rumble?
She became the second African American woman to win the Women’s Royal Rumble match, earning a world title shot, and solidified her status as a main event superstar.
5. What was Bianca Belair’s breakthrough match at WrestleMania?
In 2021 at WrestleMania 37, Belair defeated Sasha Banks in the main event, marking the second-ever women’s WrestleMania main event and the first with two African-American women headlining.
6. What is Bianca Belair’s signature wrestling move?
Her signature move is the K.O.D. (Kiss Of Death), a reverse fireman’s carry facebuster, which she often finishes matches with.
7. What athletic background did Bianca Belair have before WWE?
She was a decorated track and field athlete, earning All-SEC and All-American honors at the University of Tennessee before transitioning to CrossFit and then professional wrestling.
8. How has Bianca Belair contributed to WWE’s women’s division?
Belair redefined the division by combining incredible athleticism with charisma, winning multiple titles and breaking barriers for African-American women in WWE.
9. Has Bianca Belair ever held the WWE Women’s Tag Team Championship?
Yes, she won the WWE Women’s Tag Team Championship twice, including a recent win with Jade Cargill, completing her status as a WWE Women’s Triple Crown Champion.
10. How did Bianca Belair lose her second Raw Women’s Championship reign?
Her second reign ended quickly when Iyo Sky cashed in her Money in the Bank contract, defeating Belair in just 1 minute and 35 seconds, the shortest reign in the title’s history.
