Luka Jović has built his career as one of Serbia’s most recognized football forwards, known for his sharp finishing and powerful presence in front of the goal.
In this article, you will know Luka Jović’s net worth, career earnings, career overview, stats, relationship, and more.
Luka Jović’s Biography
| Category | Details |
|---|---|
| Full Name | Luka Jović |
| Date of Birth | December 23, 1997 |
| Age | 27 years |
| Nationality | Serbian |
| Height | 1.81 m (5 ft 11 in) |
| Weight | 79 kg (174 lbs) |
| Position | Striker |
| Current Club | AEK Athens (Super League Greece) |
| Turned Pro | 2014 |
| Net Worth | £33 million ($40 million approx.) |
| Annual Salary | £2.7 million ($3.4 million approx.) |
| Wife | Sofija Milošević |
| Children | Two sons – Aleksej (born 2020) and Teodor (born 2022) |
| @lukajovic | |
| No/A |
Early Career
Luka Jović started playing football in his hometown of Loznica, Serbia, where his love for the game was clear even as a five-year-old. His father, Milan, supported his dreams and helped nurture his natural talent.
Scouts from Red Star Belgrade quickly noticed him after seeing him play in a youth league, offering him a spot in their academy when he was just eight.
His powerful left foot and instinctive positioning made him one of the standout youth players. Jović made his professional debut for Red Star Belgrade in 2014 at only 16 years old, scoring in his debut match.
That goal made him one of the youngest goal scorers in the history of Red Star Belgrade. His early years showed signs of the confident finisher he would become.
Professional Career
After his breakthrough at Red Star, Jović moved to Benfica in 2016. However, his time there was limited, and he found opportunities hard to come by. In 2017, Eintracht Frankfurt took him on loan, and Jović revived his career in Germany.
He gained fame in the Bundesliga after scoring five goals in one match against Fortuna Düsseldorf, a record that put him in elite company.
His performances earned him a transfer to Real Madrid in 2019 for around €60 million. Though he struggled to secure a consistent spot in the starting lineup, he played alongside stars like Karim Benzema and Luka Modrić.
Later, he joined Fiorentina in 2022 and then AC Milan in 2023, where he won the Supercoppa Italiana in 2025. By mid-2025, Jović signed a two-year contract with AEK Athens, marking a new chapter in his career and a chance to become one of the stars of the Greek Super League.
Wife
Luka Jović has been in a relationship with Serbian model Sofija Milošević since 2019. The couple has two children together, Aleksej and Teodor. Sofija is a well-known model who has worked with brands in Milan and New York and has been part of numerous fashion campaigns.
Jović and Milošević often share glimpses of their family life on social media, showing their close bond and love for their kids.
Luka Jović’s Net Worth Details
As of 2025, Luka Jović’s net worth is estimated to be around £33 million ($40 million). His football salaries, performance bonuses, endorsements, and transfers have contributed significantly to his growing fortune.
Contract
Jović signed a two-year contract with AEK Athens after leaving AC Milan when his deal expired. The contract includes performance bonuses and appearance-based incentives.
Before that, AC Milan paid him roughly £2.75 million per year, while his Real Madrid transfer was one of the biggest deals of 2019, earning him millions in wages and signing bonuses.
Salary
Jović currently earns an annual salary of approximately £2.7 million ($3.4 million) with AEK Athens. During his career at Real Madrid, he earned as high as €10 million per year, making those years some of his most financially successful.
His salary declined slightly when he moved to Fiorentina and Milan, but he still remains one of the highest-paid Serbian footballers in Europe.
Career Earnings
| Year | Club | Annual Salary | League |
|---|---|---|---|
| 2025 | AEK Athens | £2,700,000 | Super League Greece |
| 2024 | AC Milan | £2,756,000 | Serie A |
| 2023 | Fiorentina | £1,404,000 | Serie A |
| 2022 | Real Madrid | £7,904,000 | La Liga |
| 2021 | Real Madrid | £8,476,000 | La Liga |
| 2020 | Real Madrid | £8,632,000 | La Liga |
| 2019 | Eintracht Frankfurt | £364,000 | Bundesliga |
| 2018 | Eintracht Frankfurt | £364,000 | Bundesliga |
| 2017 | Benfica | £364,000 | Liga NOS |
Endorsements
Luka Jović has earned a strong financial profile through his football contracts and a range of brand endorsements. Over the years, Jović has been associated with Nike, wearing their boots throughout his professional career.
His deal with the sports brand has included promotional campaigns, social media marketing partnerships, and participation in exclusive events. Apart from Nike, Jović has appeared in local advertising campaigns in Serbia, Italy, and Germany, where he played for clubs like Fiorentina, Real Madrid, and AC Milan.
His charm and strong European fan base made him an attractive figure for lifestyle and sports companies. While football remains his primary income source, endorsements contribute steadily to his net worth, helping him maintain a consistent financial growth even beyond pitch performance.
Career Stats
| Season | Club | League | Appearances | Goals | Assists |
|---|---|---|---|---|---|
| 2025–26 | AEK Athens | Super League Greece | 6 | 1 | 0 |
| 2024–25 | AC Milan | Serie A | 24 | 6 | 2 |
| 2023–24 | Fiorentina | Serie A | 31 | 6 | 1 |
| 2022–23 | Real Madrid | La Liga | 23 | 3 | 2 |
| 2021–22 | Real Madrid | La Liga | 29 | 4 | 1 |
| 2020–21 | Eintracht Frankfurt | Bundesliga | 18 | 4 | 0 |
| 2019–20 | Real Madrid | La Liga | 16 | 2 | 1 |
| 2018–19 | Eintracht Frankfurt | Bundesliga | 32 | 17 | 5 |
| 2017–18 | Eintracht Frankfurt | Bundesliga | 27 | 8 | 3 |
| 2014–17 | Red Star Belgrade & Benfica | Various | 62 | 16 | 4 |
| National Team | Serbia | International | 45 | 11 | 4 |
FAQs
1. What is Luka Jović’s net worth?
Luka Jović’s net worth is estimated at around £33 million ($40 million). His earnings come from football salaries, performance bonuses, and sponsorships.
2. Where is Luka Jović playing now?
Luka Jović plays for AEK Athens in the Greek Super League. He joined the club on a two-year contract after leaving AC Milan.
3. Who is Luka Jović’s wife?
Luka Jović is in a relationship with Serbian model Sofija Milošević. They have two sons, Aleksej and Teodor, and have been together since 2019.
4. How much does Luka Jović earn per year?
Jović earns approximately £2.7 million ($3.4 million) annually from his contract with AEK Athens, excluding endorsement deals.
5. How many goals has Luka Jović scored for Serbia?
Luka Jović has scored 11 goals in 45 international appearances for the Serbia national team, representing his country in World Cups and European tournaments.
