Richest Serbian tennis players have built extraordinary wealth led by the greatest player in tennis history. Novak Djokovic dominates with a $240 million net worth and $190 million in career prize money.
Ana Ivanovic and Jelena Jankovic both earned over $15 million in prize money during successful careers.
Serbia’s 7 million population produces disproportionate tennis wealth through exceptional development programs.
Learn more about the Serbia tennis players biography and net worth by clicking on their name.
Serbia’s Tennis Wealth Rankings
| Player | Net Worth | Career Prize Money | Grand Slam Titles | Peak Ranking |
| Novak Djokovic | $240M | $190M+ | 24 | No. 1 |
| Ana Ivanovic | $50M+ | $15.5M | 1 (French Open) | No. 1 |
| Jelena Jankovic | $15M+ | $19.2M | 0 | No. 1 |
Djokovic’s $240M Empire
Novak Djokovic has a $240 million net worth from $190 million in career prize money. He holds the all-time record for prize money earnings in tennis history. His 24 Grand Slam titles include 10 Australian Opens, 7 Wimbledons, 4 French Opens, and 3 US Opens.
His 2025 earnings totaled $29.6 million, with $4.6 million from prize money and $25 million from endorsements. Major deals with Lacoste, Head, Asics, and Qatar Airways generate eight-figure annual income. His best prize money year was 2015, earning $21.6 million from 11 titles.
He is regarded as one of the greatest athletes in history. His dominance spanning 2011-2025 created sustained wealth accumulation unmatched in tennis. Forbes consistently ranks him among the world’s highest-paid athletes.
Ivanovic’s $50M Legacy
Ana Ivanovic retired with over $50 million in total career earnings. Her prize money totaled $15.5 million from 15 WTA singles titles. She won the 2008 French Open and reached world No. 1 the same year.
Endorsement deals with Adidas, Yonex, and Rolex multiplied her tennis earnings significantly. Her marketability extended to fashion and beauty industries beyond traditional sponsors. She launched a natural beauty brand in 2022, continuing to build wealth post-retirement.
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Her elegant playing style and powerful forehand made her one of tennis’s most recognizable faces. She was the first Serbian player to reach world No. 1. Her career spanned 2003-2016 with consistent top-20 performance.
Jankovic’s $19M Career
Jelena Jankovic earned $19.2 million in career prize money. She reached world No. 1 in 2008 without winning a Grand Slam. Her consistent performance from 2006-2014 created steady earnings.
She won the 2008 WTA Tour Championships, her biggest title. Multiple Premier Mandatory victories provided six-figure paydays. Her head-to-head rivalry with Ivanovic created historic moments for Serbian tennis.
Why Serbia Dominates Tennis Wealth
Serbia’s tennis boom started with government investment in the 1990s. Despite economic hardship, the country prioritized sports development. World-class coaches emerged creating a pipeline for future champions.
Djokovic’s success inspired massive youth participation. Tennis became Serbia’s most prestigious sport alongside basketball. Government funding increased dramatically after Djokovic reached No. 1.
Small population concentrates resources on promising talents. Serbian Tennis Federation provides comprehensive support for top juniors. This focused investment creates champions rather than spreading funding thin.
The Per-Capita Tennis Miracle
Serbia’s 7 million population produced $260 million+ in combined tennis wealth. This per-capita rate exceeds nations 20 times larger. Three simultaneous world No. 1 players from one small country is unprecedented.
Djokovic’s $240 million alone exceeds most countries’ total tennis wealth. His dominance created a halo effect benefiting all Serbian players. Corporate sponsors seek Serbian players for their association with excellence.
FAQs
Who is Serbia’s richest tennis player?
Novak Djokovic is Serbia’s richest tennis player with a $240 million net worth and over $190 million in career prize money. He holds the all-time record for tennis prize money earnings.
How much has Novak Djokovic earned from tennis?
Novak Djokovic has earned over $190 million in career prize money as of 2026. His 2025 total earnings were $29.6 million, including $25 million from endorsements.
How many Grand Slams has Djokovic won?
Novak Djokovic has won 24 Grand Slam singles titles: 10 Australian Opens, 7 Wimbledons, 4 French Opens, and 3 US Opens. This is the most Grand Slam titles won by any male player in history.
What is Ana Ivanovic’s net worth?
Ana Ivanovic has a net worth exceeding $50 million from $15.5 million in prize money and lucrative endorsements. She won the 2008 French Open and reached world No. 1.
Why does tiny Serbia produce so many tennis millionaires?
Serbia’s focused investment in tennis development, world-class coaching, and Djokovic’s inspiration create exceptional results. Government support and concentrated resources on promising talents produce champions from a 7 million population.
