Paul Rodriguez Jr., often known as “P-Rod,” is a legend in the world of street skateboarding. He changed the game with his smooth style and consistency. He is a business owner and an icon.
In this article, you will know Paul Rodriguez’s net worth, career earnings, career overview, stats, relationship, and more.
Paul Rodriguez’s Biography
| Category | Details |
|---|---|
| Full Name | Paul Martin Rodriguez Jr. |
| Date of Birth | December 31, 1984 |
| Age | 41 Years Old |
| Education | Birmingham High School (Dropped out to skate) |
| Nationality | American |
| Height | 5 ft 9 in (1.75 m) |
| Weight | 165 lbs (75 kg) |
| Turned Pro | 2002 |
| Net Worth | $10 Million – $12 Million (Estimated) |
| Primary Income | Skateboarding, Primitive Skateboarding, Endorsements |
| Children | Heaven Love, Klover Kai |
| Instagram Profile | @prod84 |
| Twitter Profile | @prod84 |
Early Career
Paul Rodriguez started skating when he was about 12 years old. His father is the famous comedian Paul Rodriguez, but Paul Jr. wanted to make his own name. He did not want to rely on his dad’s fame.
He spent hours practicing in his driveway and at local skateparks in Los Angeles. He was very focused even as a kid. He got his first big break when he joined the City Stars team. This was a brand run by street skating legend Kareem Campbell.
At City Stars, Paul showed everyone he was special. He filmed an amazing part for their video “Street Cinema.” His style was technical and perfect. People started calling him “The One.”
In 2002, he turned professional. He was only around 17 years old. That same year, he appeared in the “In Bloom” video by TransWorld SKATEboarding.
His part in that video is still considered a classic today. He won the “Rookie of the Year” award, and everyone knew a new star had arrived.
Professional Career
After City Stars, Paul moved to Girl Skateboards. This was a dream team for many skaters. He skated for Girl for several years and released his famous shoe with Nike SB.
He was one of the first skaters to get a signature shoe with Nike, the Nike SB P-Rod 1. This deal changed the sneaker world. It proved that skateboarders could sell shoes just like basketball players.
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He later joined Plan B Skateboards, where he continued to dominate contests and release heavy video parts.
Paul made a huge move. He started his own board company called Primitive Skateboarding. He left Plan B to run his own business.
Primitive started small but grew very fast. Today, it is one of the biggest skate brands in the world. Paul manages a team of amazing pros while still skating at a high level himself.
He has won multiple X Games gold medals and Street League trophies. He has cemented his legacy as one of the greatest of all time (GOAT) in street skating.
Paul Rodriguez’s Net Worth Details
As of 2026, Paul Rodriguez has an estimated net worth of $10 Million to $12 Million.
Career Earnings
| Year | Event / Achievement | Result | Estimated Prize |
|---|---|---|---|
| 2004 | X Games Los Angeles (Street) | Gold Medal | ~$50,000 |
| 2005 | X Games Los Angeles (Street) | Gold Medal | ~$50,000 |
| 2009 | X Games Los Angeles (Street) | Gold Medal | ~$50,000 |
| 2010 | Battle at the Berrics 3 | Winner | $25,000 |
| 2012 | Street League Stop 3 (Glendale) | 1st Place | ~$150,000 |
| 2012 | X Games Los Angeles (Street) | Gold Medal | ~$50,000 |
| 2013 | Street League Portland | 1st Place | ~$100,000 |
| 2016 | Street League Munich | 1st Place | ~$80,000 |
Endorsements
Paul is famous for his massive endorsement deals. His biggest sponsor is Nike SB. He has been with them for over 20 years and has released more than 10 signature shoes.
This is a record for a skateboarder. He also has deals with brands like Mountain Dew, Target, Nixon Watches, and Incase.
These sponsors pay him millions over the years. Additionally, his own company, Primitive Skateboarding, generates millions in revenue annually, adding to his personal wealth.
Career Stats
| Event Series | Gold / 1st Place | Silver / 2nd Place | Bronze / 3rd Place |
|---|---|---|---|
| X Games | 4 | 2 | 2 |
| Street League (SLS) | 3 | 2 | 3 |
| Dew Tour | 3 | 1 | 2 |
| Tampa Pro | 1 | 2 | 1 |
FAQs
1. What is Paul Rodriguez Jr’s net worth?
Paul Rodriguez Jr. has an estimated net worth of roughly $10 million to $12 million. Most of his wealth comes from his Nike SB contract and his brand, Primitive Skateboarding.
2. Does Paul Rodriguez own Primitive Skateboarding?
Yes, he founded Primitive Skateboarding after leaving Plan B. He owns the company and serves as its CEO and head pro, helping it grow into a global brand.
3. Who is Paul Rodriguez’s wife or partner?
Paul is private about his current relationship status. He has a daughter named Heaven Love with ex-girlfriend Rainbow Alexander and recently welcomed a second daughter, Klover Kai, with his current partner.
4. How many signature shoes does Paul Rodriguez have?
He has released over 10 signature shoes with Nike SB. This achievement puts him in a special group of athletes who have had long-running signature lines with Nike.
5. When did Paul Rodriguez turn pro?
He turned professional while riding for City Stars. This was shortly after his breakout video part in “Street Cinema” and just before he won Rookie of the Year.
