Ayase Ueda has quickly established himself as one of Japan’s most lethal strikers in European football.
Currently leading the line for the Dutch powerhouse Feyenoord, Ueda’s sharp movement and clinical finishing have seen his stock rise significantly since his move from Belgium.
Fans are eager to know just how much the “Japanese Bomber” earns as he enters the prime years of his career.
In this article, you will know Ayase Ueda’s Net worth, career earnings, career overview, stats, relationship details with his wife Natsuki Yufu, and more.
Ayase Ueda’s Biography
| Attribute | Details |
|---|---|
| Full Name | Ayase Ueda |
| Date of Birth | August 28, 1998 |
| Age | 27 |
| Nationality | Japanese |
| Height | 1.82 m (6 ft 0 in) |
| Weight | 76 kg |
| Education | Hosei University |
| Position | Centre-Forward |
| Current Team | Feyenoord Rotterdam |
| Turned Pro | 2019 (Kashima Antlers) |
| Wife | Natsuki Yufu |
| Net Worth | Estimated $1.5 Million – $2 Million |
| Annual Salary | €780,000 (Approx.) |
| Instagram Profile | @ayase_ueda |
| Boot Sponsor | Nike |
Early Career
Ayase Ueda took a somewhat unconventional path to professional stardom compared to many modern footballers who bypass the university system.
Born in Mito, Ibaraki Prefecture, he developed his skills at the youth level before making the pivotal decision to attend Hosei University.
This period was crucial for his physical and tactical development. Unlike players who jump straight into J-League academies, Ueda used his time at Hosei to mature as a striker, honing his ability to find space in the box and finish with precision.
His performances at the university level were so impressive that they garnered national attention, a rarity for a college player in a country with a robust professional youth setup.
During his time at Hosei University, Ueda achieved significant success on the international stage representing Japan in university competitions.
He was a key part of the squad that won the gold medal at the 2017 Summer Universiade in Taipei and another gold at the 2019 Summer Universiade in Naples.
These tournaments served as his breakout moments, proving he could score against international opposition. His talent was undeniable, leading the J1 League giants Kashima Antlers to secure his signature while he was still a student.
He was registered as a “Designated Special Player,” allowing him to play J-League matches while completing his university education, marking the start of a seamless transition to the professional game.
Professional Career
Ueda officially joined Kashima Antlers and wasted no time adapting to the pace of Japan’s top flight. He quickly became a fan favorite due to his explosive off-the-ball movement and powerful shooting.
Over his tenure with Kashima, he evolved from a promising rookie into one of the league’s most feared marksmen. His consistent goal-scoring record in the J1 League, where he netted 47 goals in just over 100 appearances, made a move to Europe inevitable.
He did not just score simple tap-ins; his portfolio included long-range strikes and headers that showcased a complete striker’s skillset. This domestic dominance earned him a regular spot in the Japanese National Team, further boosting his profile abroad.
Ueda made his first move to Europe, signing with Belgian Pro League side Cercle Brugge. The transition to European football can be difficult for many, but Ueda thrived almost immediately.
He finished the 2022-2023 season with an astounding 22 league goals, challenging for the Golden Boot and proving his quality in a physically demanding league. This explosive season caught the eye of Feyenoord, the reigning Dutch champions.
In August 2023, he signed a five-year deal with the Rotterdam club, becoming their most expensive signing in history at the time.
Since joining Feyenoord, he has competed at the highest level, including the UEFA Champions League, and continues to be a vital goal threat for the team in the 2025-2026 season.
Wife
Ayase Ueda is married to Natsuki Yufu, a well-known Japanese model and lifestyle YouTuber. The couple announced their marriage in February 2022, shortly before Ueda’s move to Belgium.
Natsuki Yufu has built a significant following on social media, particularly on Instagram and YouTube, where she shares vlogs about her life, fashion, and their experiences living abroad in the Netherlands.
Her support has been instrumental in Ueda’s smooth adaptation to life in Europe. Natsuki frequently documents their life in Rotterdam, giving fans a glimpse into the personal side of the striker.
In late 2025, the couple shared joyous news with their fans, announcing that they were expecting their first child.
The announcement was met with an outpouring of congratulations from fans in both Japan and the Netherlands, adding a new exciting chapter to their life together in 2026.
Ayase Ueda’s Net Worth Details
As of 2026, Ayase Ueda has an estimated net worth of roughly $1.5 million to $2 million. This figure is derived from his escalating salaries since moving to Europe, signing bonuses, and his endorsement deals.
Contract
Ueda is currently under a long-term contract with Feyenoord Rotterdam. He signed a five-year deal in August 2023 that keeps him at the club until June 30, 2028.
This contract was a statement of intent from Feyenoord, who paid a reported club-record transfer fee (around €9 million plus add-ons) to acquire him from Cercle Brugge.
The length of the deal ensures his financial security and reflects his status as a key asset for the club.
Salary
For the 2025-2026 season, reports indicate that Ayase Ueda earns a gross annual base salary of approximately €780,000.
This breaks down to roughly €15,000 per week. While this might seem modest compared to the Premier League, it is a respectable wage within the Dutch Eredivisie’s wage structure.
It is important to note that this figure likely excludes performance-related bonuses for goals, appearances, and team achievements, which would increase his actual take-home pay significantly.
Career Earnings
| Year | Club | Estimated Gross Salary |
|---|---|---|
| 2026 | Feyenoord | €780,000 |
| 2025 | Feyenoord | €780,000 |
| 2024 | Feyenoord | €780,000 |
| 2023 | Cercle Brugge / Feyenoord | ~€500,000 |
| 2022 | Kashima Antlers / Cercle Brugge | ~€300,000 |
| 2021 | Kashima Antlers | ~€200,000 |
| Total | All Clubs | ~€3.34 Million |
Endorsements
Ayase Ueda is a prominent athlete for Nike. He wears the Nike Phantom GX 2 Elite soccer cleats during his matches for both club and country.
As a Japanese international striker playing in a top European league, he is a marketable figure, especially in his home country.
His partnership with Nike is his primary equipment sponsorship, likely providing him with both financial compensation and performance gear.
As his profile grows with Champions League appearances, he may attract additional partnerships with lifestyle or Japanese brands.
Career Stats
| Team | League/Competition | Matches | Goals |
|---|---|---|---|
| Feyenoord | Eredivisie / Cups (2023-Present) | 50+ | 25+ |
| Cercle Brugge | Belgian Pro League (2022-2023) | 42 | 23 |
| Kashima Antlers | J1 League / Cups (2019-2022) | 103 | 47 |
| Japan National Team | International (2019-Present) | 30+ | 12+ |
FAQs
1. Who is Ayase Ueda’s wife?
Ayase Ueda is married to Natsuki Yufu. She is a Japanese model and a popular YouTuber who frequently shares vlogs about their life in the Netherlands.
2. What is Ayase Ueda’s current salary at Feyenoord?
Ueda earns an estimated annual salary of €780,000, which is approximately €15,000 per week, excluding performance bonuses.
3. Which university did Ayase Ueda attend?
He attended Hosei University in Tokyo. He played for the university’s football team and won two Universiade gold medals before turning professional with Kashima Antlers.
4. How many goals did Ueda score for Cercle Brugge?
During his single season with Cercle Brugge in Belgium, he was prolific, scoring 23 goals in 42 appearances across all competitions.
5. What football boots does Ayase Ueda wear?
Ueda wears Nike football boots. Specifically, he has been seen wearing the Nike Phantom GX 2 Elite model during the 2025-2026 season.
