Canelo Alvarez has cemented his legacy as one of the greatest pound-for-pound boxers in history, boasting a career defined by massive pay-per-view numbers and historic world titles.
Entering 2026, the Mexican superstar continues to be the face of boxing, commanding some of the highest fight purses in the sport’s history. From his humble beginnings selling ice cream in Guadalajara to signing nine-figure contracts, his financial journey is as impressive as his hook.
In this article, you will know Canelo Alvarez’s Net worth, career earnings, career overview, stats, relationship, and more.
Canelo Alvarez’s Biography
| Feature | Details |
|---|---|
| Full Name | Santos Saúl Álvarez Barragán |
| Date of Birth | July 18, 1990 |
| Age | 35 |
| Nationality | Mexican |
| Height | 5 ft 8 in (1.73 m) |
| Weight | Super Middleweight (168 lbs) |
| Turned Pro | 2005 |
| Net Worth | $300 Million+ (Estimated) |
| Career Earnings | ~$600 Million+ (Gross) |
| Wife | Fernanda Gómez |
| Children | Emily Cinnamon, Mía Ener, Maria Fernanda, Saúl Adiel, Eva Victoria |
| Instagram Profile | @canelo |
Early Career
Canelo Alvarez grew up in a large family in Juanacatlán, Jalisco, as the youngest of eight children, all of whom were boys. He was nicknamed “Canelo” (cinnamon) because of his distinctive red hair.
Life was not easy; he began working at a young age to help his family, selling ice cream on buses in Mexico. He was often bullied for his appearance, which fueled his desire to learn how to fight.
Inspired by his older brother Rigoberto, who was also a professional boxer, Canelo put on the gloves at age 13. His amateur career was brief but successful, culminating in a Junior Mexican National Championship.
Recognizing his prodigious talent, his team turned him professional at just 15 years old to find him better competition. He fought in small arenas across Mexico, earning meager purses but building a reputation as a fierce knockout artist.
Professional Career
Canelo’s professional ascent was meteoric. He captured the WBC Light Middleweight title in 2011 and quickly became a fan favorite.
His first major global test came in 2013 against Floyd Mayweather Jr., a fight that handed him his first loss but served as a masterclass that evolved his style. He bounced back to defeat stars like Miguel Cotto, Amir Khan, and Gennady Golovkin (in a historic trilogy), solidifying his status as the “face of boxing.
In 2018, he signed a groundbreaking 11-fight, $365 million deal with DAZN, which was the richest athlete contract in sports history at the time.
By 2021, he made history by becoming the first undisputed super middleweight champion of the four-belt era.
In 2025, he continued to break records with a massive fight against Terence Crawford, which reportedly earned him a purse exceeding $100 million. His career record now stands at over 60 wins, with losses only to all-time greats like Mayweather, Dmitry Bivol, and Terence Crawford.
Wife
Canelo Alvarez is married to Fernanda Gómez, a Mexican model, social media influencer, and businesswoman. The couple met in 2016 and had a brief separation before reconciling and marrying in a lavish ceremony in 2021.
Fernanda owns a boutique nail salon in Guadalajara and is a constant presence at Canelo’s fights.
Together, they have two daughters: Maria Fernanda and their newest addition, Eva Victoria, who was born in August 2025.
Canelo also has three other children from previous relationships: Emily Cinnamon (his eldest daughter), Mía Ener, and a son, Saúl Adiel. He is known to be a devoted father, often sharing moments with his children in the ring after his victories.
Canelo Alvarez’s Net Worth Details
As of 2026, Canelo Alvarez has an estimated net worth of approximately $300 Million. This immense wealth comes from his historic fight purses, pay-per-view shares, and astute business investments.
Fight Purses
| Opponent | Guaranteed Purse (Approx.) | Total Earnings (w/ PPV) | Year |
|---|---|---|---|
| Terence Crawford | $100 Million+ | ~$150 Million | 2025 |
| Jaime Munguia | $35 Million | ~$50 Million | 2024 |
| Jermell Charlo | $50 Million | ~$50 Million | 2023 |
| Gennady Golovkin III | $45 Million | ~$50 Million+ | 2022 |
| Dmitry Bivol | $15 Million | ~$30 Million | 2022 |
| Caleb Plant | $40 Million | ~$45 Million | 2021 |
Career Earnings
| Year | Total Earnings (Est.) |
|---|---|
| 2025 | $160 Million+ |
| 2024 | $85 Million |
| 2023 | $110 Million |
| 2022 | $90 Million |
| 2021 | $90 Million |
| Total Career | ~$600 Million+ |
Endorsements
Unlike many boxers who rely solely on fight checks, Canelo has built a diverse business empire.
He has lucrative sponsorship deals with Under Armour, Tecate, Hennessy, and Dolce & Gabbana.
Beyond endorsements, he has launched his own businesses, including Canelo Energy (a chain of gas stations in Mexico), Upper (convenience stores), VMC (a tequila-based cocktail brand), and a fitness app called I CAN.
Career Stats
| Stat Category | Record |
|---|---|
| Pro Record | 63-3-2 |
| Knockouts | 39 (62% KO Ratio) |
| World Titles | 4 Divisions (Junior Middle to Light Heavyweight) |
| Undisputed Status | Super Middleweight (168 lbs) |
| Total Rounds Boxed | 500+ |
FAQs
1. What is Canelo Alvarez’s net worth?
Canelo Alvarez has an estimated net worth of approximately $300 million in 2026. His wealth comes from massive fight purses, including a $100+ million payday against Terence Crawford, and his business ventures like Canelo Energy.
2. Who is Canelo Alvarez’s wife?
Canelo Alvarez is married to Fernanda Gómez, a Mexican model and businesswoman. They got married in 2021 and have two daughters together, Maria Fernanda and Eva Victoria.
3. How many children does Canelo Alvarez have?
Canelo Alvarez has five children: Emily Cinnamon, Mía Ener, Maria Fernanda, Saúl Adiel, and Eva Victoria. They are from different relationships, though he is actively involved in all their lives.
4. What was Canelo Alvarez’s biggest fight purse?
Canelo’s biggest fight purse came from his 2025 bout against Terence Crawford. He reportedly earned a guaranteed purse exceeding $100 million, with total earnings potentially reaching $150 million including PPV shares.
5. How tall is Canelo Alvarez?
Canelo Alvarez stands at 5 feet 8 inches (173 cm) tall. Despite often being shorter than his opponents at higher weight classes, his stocky build and defensive skills allow him to compete effectively.
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