Iran Ferreira, also known as Luva de Pedreiro, has transformed from a humble farm boy into one of the biggest digital sports celebrities in the world. His journey is a true rags-to-riches story that has captured the hearts of millions.
In this article, you will know Iran Ferreira’s net worth, career earnings, career overview, stats, relationship details, and more.
From his viral videos on a dirt pitch to signing massive contracts with global brands, we cover everything you need to know about the Brazilian internet sensation.
Iran Ferreira’s Biography
| Category | Details |
|---|---|
| Full Name | Iran de Santana Alves |
| Nickname | Luva de Pedreiro |
| Date of Birth | November 7, 2001 |
| Age | 24 Years Old |
| Birthplace | Quijingue, Bahia, Brazil |
| Nationality | Brazilian |
| Height | 5 ft 11 in (1.80 m) |
| Weight | 143 lbs (65 kg) |
| Profession | Digital Creator, Football Influencer |
| Turned Pro | 2021 (as Content Creator) |
| Net Worth | $1 Million – $3 Million (Estimated) |
| Monthly Income | $100,000+ (Estimated) |
| Relationship Status | Single (Ex-Girlfriend Távila Gomes) |
| Children | Davi Cristiano Ronaldo (Son) |
| Instagram Profile | @luvadepedreiro |
| Twitter (X) Profile | @luvadepedreiro |
| TikTok Profile | @luvadepedreiro |
Early Career
Iran Ferreira grew up in the small, dusty village of Quijingue in the state of Bahia, Brazil. His childhood was not easy. He worked from a young age to help his family, often waking up at 4 AM to work on farms for as little as R$ 25 (about $5) a day.
Despite the hard work, his passion for football never faded. He played on dirt fields with no shoes or proper equipment, dreaming of becoming a professional player like his idol, Neymar.
Iran started recording videos of his goal celebrations and trick shots. He didn’t have money for professional goalkeeper gloves, so he bought construction worker gloves from a building supply store.
This unique look gave him the nickname “Luva de Pedreiro” (Mason’s Glove). His raw energy, the dirt field setting, and his iconic “Receba!” shout quickly went viral. People loved his authenticity.
He wasn’t a polished academy player; he was a kid with a dream and a phone, and that resonated with millions of fans worldwide.
Professional Career
Iran’s professional career is unique because he is not a traditional footballer who plays 90 minutes every week. Instead, he is a professional football content creator. After his videos blew up, he attracted the attention of major football clubs and brands.
In 2022, he became one of the most followed sports influencers on the planet. He was invited to the Champions League final, met superstars like Neymar and Cristiano Ronaldo, and even signed a deal with Amazon Prime to promote their sports coverage.
His career hasn’t been without drama. He famously had a public dispute with his first manager, Allan Jesus, over unfair contract terms that left Iran with very little money despite his fame.
After breaking that contract, he signed with a new agency led by Brazilian futsal legend Falcão. This move changed his life, securing him massive deals with Pepsi, Adidas, and McDonald’s.
While he did sign a marketing contract with the Grêmio 7-a-side team, his main “professional” work remains entertaining his tens of millions of followers and representing global brands as an ambassador.
Iran Ferreira’s Net Worth Details
As of 2026, Iran Ferreira’s net worth is estimated to be between $1 million and $3 million. His wealth comes primarily from high-value sponsorship deals, social media monetization, and brand appearances rather than a traditional football salary.
Contract
Iran’s contract situation has evolved significantly. His first major contract with manager Allan Jesus was controversial, with a buyout clause of R$ 5.2 million but a low salary that didn’t match his fame.
After a legal battle, he switched to F12, the agency owned by Falcão. This new management structure gave him fair control over his earnings.
He also holds major contracts with Adidas (as a global ambassador) and Loud (a top gaming organization), which provide him with steady, long-term income.
Salary
It is reported that Iran Ferreira earns over R$ 1 million (approx. $200,000) per month when combining all his revenue streams. For specific campaigns, his rates are astronomical.
For instance, he revealed that he once earned $100,000 (approx. R$ 500,000) for a single 40-second video promoting an international company. His deal with McDonald’s alone was worth over R$ 1.1 million.
Career Earnings
| Year | Estimated Earnings (USD) | Key Sources |
|---|---|---|
| 2022 | $100,000 – $200,000 | Early Sponsorships (Funds mostly blocked) |
| 2023 | $1.5 Million | McDonald’s, Amazon, Adidas Deals |
| 2024 | $1.2 Million | Ongoing Brand Deals, Social Media Ads |
| 2025 | $1.0 Million | Long-term Partnerships, Events |
| 2026 (Proj) | $1.0 Million+ | Renewals, Business Ventures |
Endorsements
Luva de Pedreiro is a marketing powerhouse with a portfolio that rivals top professional athletes. He secured a massive contract as a global ambassador for Adidas, often showcasing their gear in his viral videos and attending major events like the World Cup.
He also starred in a high-profile Pepsi commercial alongside football legends Lionel Messi and Ronaldinho. Beyond sports, he has partnered with Amazon Prime Video to promote their content and signed a lucrative deal with McDonald’s to feature their products.
Additionally, he joined the gaming organization LOUD as an ambassador, bridging the gap between football and esports. These major deals are the primary source of his multi-million dollar earnings.
Career Stats
| Platform/Stat | Count (Approx.) | Notes |
|---|---|---|
| Instagram Followers | 21 Million+ | One of the most followed Brazilians |
| TikTok Followers | 26 Million+ | Global top tier engagement |
| Professional Matches | 0 | Has participated in charity/exhibition games |
| Career Goals | N/A | Famous for thousands of practice goals |
| Key Award | People’s Choice | Digital Creator Awards |
| Global Reach | 50 Million+ | Combined audience across all apps |
FAQs
1. Is Iran Ferreira a professional soccer player in a league?
Ferreira operates as a professional content creator rather than a traditional athlete in a registered football league. While he signed a marketing contract with the Grêmio 7-a-side team, he focuses primarily on entertaining his massive social media following through viral skill videos and brand appearances.
2. What is the estimated net worth of Ferreira?
The influencer holds an estimated net worth ranging between $1 million and $3 million. He generates this substantial wealth through high-profile endorsement deals with global brands like Adidas, Pepsi, and McDonald’s, along with monetization from his social media channels.
3. Who is the mother of his son, Davi Cristiano Ronaldo?
He shares his son, Davi Cristiano Ronaldo, with his former partner, Távila Gomes. The pair ended their relationship shortly before the child’s birth, but Ferreira frequently shares moments with his son, whose name honors his lifelong football idol, Cristiano Ronaldo.
4. Why did Luva de Pedreiro sue his former manager?
Allan Jesus, regarding unfair contract terms that restricted his access to earnings. He eventually switched representation to an agency led by futsal legend Falcão, which allowed him to gain proper control over his finances.
5. What is the meaning of his famous catchphrase “Receba”?
His signature shout “Receba!” translates roughly to “Take that!” or “Receive it!” in Portuguese. He screams this iconic phrase after scoring impressive goals in his videos to demonstrate intense confidence, silence his critics, and celebrate his triumphs on the dirt pitch.
