Jake Long is officially a world champion. After years of close calls and over a decade of grinding on the rodeo trail, he finally captured the elusive Gold Buckle. If you follow team roping, you know Jake as one of the most consistent heelers in the business.
In this article, you will know Jake Long’s net worth, career earnings, career overview, stats, relationships, and more.
Jake Long’s Biography
| Category | Details |
|---|---|
| Full Name | Jake Long |
| Date of Birth | 1984 (Approx.) |
| Age | 41 |
| Hometown | Coffeyville, Kansas |
| Residence | Morgan Mill, Texas |
| College | Northwestern Oklahoma State University |
| Turned Pro | 2003 |
| Primary Event | Team Roping (Heeler) |
| World Standing | 1st (World Champion) |
| Career Earnings | $3,018,085+ |
| Wife | Tasha Long |
| Children | Haven, Haizlee |
| @jakelong.14 |
Early Career
Jake Long grew up in Coffeyville, Kansas, with big dreams of making it to the National Finals Rodeo (NFR). Unlike some rodeo athletes who are considered child prodigies, Jake had to work his way up. He spent hours watching tapes of the Bob Feist Invitational (BFI) to learn from the best.
He attended Northwestern Oklahoma State University, where he earned a degree in agricultural business. Jake was smart about his future. He wanted a backup plan in case rodeo didn’t work out.
While in college, he won a two-horse trailer in Guthrie, Oklahoma, which was his first big taste of success. That win gave him the confidence to keep pushing toward a professional career.
Professional Career
Jake joined the PRCA in 2003, but it took him seven years to reach his first NFR. He finally qualified in 2010, roping with Brady Tryan. Since then, he has become a regular face in Las Vegas. By the end of 2025, Jake had qualified for the NFR 15 times.
Throughout his career, Jake has roped with some of the best headers in the world, including Clay Tryan, Luke Brown, and Coleman Proctor. He is known for his great horses, especially “Colonel” (Zans Colonel Shine), who helped him win over a million dollars.
In 2025, Jake teamed up with Andrew Ward. This partnership was magic. They dominated the season and went on to win the PRCA World Championship and the NFR Average title in December 2025.
Wife
Jake is married to Tasha Long. Tasha is a huge part of his success and travels with him on the rodeo road. She manages their life away from the arena so Jake can focus on roping.
The couple has two daughters, Haven and Haizlee. The girls often travel with them during the summer run. Tasha and the kids support Jake at every major event, and the family is based in Morgan Mill, Texas, when they aren’t driving across the country.
Jake Long’s Net Worth Details
As of 2026, Jake Long has an estimated net worth of over $2.5 million, primarily built through rodeo winnings and sponsorships.
Career Earnings
| Milestone | Amount |
|---|---|
| Career Total (Est. 2026) | $3,018,085+ |
| 2025 Season Earnings | $372,092 |
| 2021 Season Earnings | $199,062 |
| 2016 Season Earnings | $225,091 |
Endorsements
Jake Long’s consistent presence at the top of the team roping standings makes him a valuable partner for major western brands.
He is a primary athlete for Ariat, prominently featuring their gear during his 2025 World Championship run. His longest-standing partnership is with Cactus Ropes, and he relies on their “Future” and “Thrilla” ropes in competition.
For travel, Jake trusts 4-Star Trailers, a partnership supported by Altmeyer Trailer Sales that keeps his horses safe on the rodeo road.
He is also associated with Cinch, often seen wearing their shirts and jeans in and out of the arena, aligning with their support of team roping events.
Career Stats
| Stat Category | Number |
|---|---|
| NFR Qualifications | 15 (2010-12, 2014-25) |
| World Titles | 1 (2025) |
| NFR Average Titles | 1 (2025) |
| Career Earnings Rank | Top 5 All-Time (Heelers) |
FAQs
1. Who did Jake Long rope with to win the 2025 World Championship?
Jake won his first gold buckle roping with Andrew Ward. They had an incredible year, winning the NFR Average and finishing at the top of the world standings.
2. What is Jake Long’s famous horse’s name?
Jake rode a horse named “Colonel” (Zans Colonel Shine) for many years. He credits Colonel with helping him win over half of his first $2 million in earnings.
3. How much money has Jake Long won in his rodeo career?
Jake has won over $3 million in the PRCA. He crossed the $3 million mark during his world championship season.
4. Does Jake Long have a wife and children?
Yes, he is married to Tasha Long. They have two daughters named Haven and Haizlee who often travel with them to rodeos across the United States.
5. How many times has Jake Long qualified for the NFR?
Jake has qualified for the National Finals Rodeo 15 times. He made his first appearance and has been a consistent finalist ever since.
