John John Florence Net Worth

John Alexander Florence is an American professional surfer.  He is one of the most dominant pipe surfers of his era. Winning back-to-back world titles in 2016 and 2017, John John Florence has accumulated a net worth of $12 million over the years. We will inform you more about his net worth and salary including his personal and professional life in this article.

About John John Florence

Florence was born on October 18, 1992, in Honolulu, Hawaii of the United States. He is currently 30 years old. John is the oldest son of Alexandra Florence and John Sr. Florence. He has two siblings named Nathan Florence and Ivan Florence.

Florence grew up in an ocean-side house at Banzai Pipeline in Hale’iwa. His mother is a surfer and she introduced him to the sport. By the age of five, he learned to surf on his own.

John John was homeschooled, allowing him to focus on his passion for surfing while still receiving a proper education.


Florence became the youngest surfer ever to compete in the Vans Triple Crown of Surfing when he was 13. Earlier, he won five amateur awards named the 2003 1st NSSA Nationals Open Mini Grom, the 2005 1st NSSA Nationals Open Boys, the 2005 NSSA Open Boys, and the Explorer Menehune Champion.

He was ranked 34th in 2011, 4th in 2012, 10th in 2013, 3rd in 2014, and 14th in 2015. Florence’s best years were 2016 and 2017 when he won back-to-back WSL World Championships. Florence also won the Vans World Cup of Surfing in 2011 and 2013 respectively.

John John Florence has had many major achievements throughout his career. These are given below for your information:

  •  2x World Champion (2016, 2017)
  • 5x Triple Crown of Surfing Champion (2011, 2013, 2016, 2020, 2021)
  •  WSL Championship Tour event wins: 8

John John Florence’s Net Worth and Income

As of 2023, Florence’s estimated net worth is $12 million. It is a result of his successful career in professional surfing mainly.


John John Florence earns around $5 million per year from various income sources, mainly through surfing-related careers. Here are the details of his earnings:

Prize Money and contracts: Florence signs contracts with prominent brands for sponsorships and endorsements. These contracts make up a significant portion of his income.

Throughout his career, he has participated in numerous surf competitions, earning prize money for his achievements. In 2011, Florence earned a total of $5,329,200, including winning a bonus of $500,000 and $4,770,000 from endorsements and business deals. In 2019, he was the highest-paid surfer as he earned just over $5.3 million between contests and sponsorship money.

Florence normally earns around $3 million from his surfing career alone. Even if he is unable to perform due to injury or other reasons, he earns at least $600,000, as mentioned in his contract.

Endorsements: John has endorsement deals with Hurley, Dakine, Nixon, Pyzel Surfboards, Stance, and Futures. After endorsing these products, he would earn $1.8 million to $2 million every year. Similarly, in 2018 John signed a five-year contract with Hurley which was worth $30 million.

This deal is considered one of the biggest deals signed in the history of sports. He earns around $400k every year from other deals as well.

Movies and Documentaries: John is also into producing films and acting. He is a film producer as well as a director. John has made many movies including View From Blue Moon (released in 2015) and Done: John John Florence (2013). Some of John’s films as an actor are Distance Between Dreams (2016), Paradigm Lost (2017), Pipe, Tokyo Rising (starring Kelly Slatter, JJF,  and Kolohe Andino), and others. John earns a good amount of money through his film career as well.

Business Venture: John John Florence has his own clothing brand named Florence Marine X. He is supposed to earn a good amount of money from his business venture. 

Social Media:  Florence also earns money through sponsored posts, collaborations, and advertising partnerships on his social media. He has 1.5 Million Followers on Instagram, 91.2k Followers on Twitter and  175k Subscribers on YouTube. As his popularity grows, so does his potential for generating revenue from these sources.

Quick Facts

Full Name John “John John” Alexander Florence
Date of Birth October 18, 1992
Birth Place Honolulu, Hawai’i, United States
Nick Name JJF
Religion Christianity 
Nationality American 
Age 30 years old
Height 6’1″ (185cm)
Weight 84 kg (185 lb)
Hair Color Blonde
Eye Color Green
Father’s Name John Sr. Florence
Mother’s Name Alexandra Florence 
Siblings Ivan Florence, Nathan Florence, Tal Florence
Marital Status Unmarried 
Fiancé  Lauryn Cribb
Achievements Two World Titles, five times tour Champions 
Yearly Salary $5 Million 
Career Debut 2003 (Age- 13 years)
Social Media Instagram: 1.5 Million Followers

Twitter: 91.2k Followers

YouTube: 175k Subscribers

Net Worth $12 Million 
Endorsements  Hurley, Nixon, Stance, Futures, Dakine, and Pyzel Surfboards
Merch Boardshorts, Poster, Fins


Florence is engaged to longtime girlfriend Lauryn Cribb.


John John Florence is currently 30 years old.

Height and Weight

John stands 6’1″ (185cm) tall and weighs 84 kg (185 lb).

FAQs About John John Florence

When was John John Florence born?

John John Florence was born on 18 October 1992 in Honolulu, Hawaii, USA.

How many World Surf League championships has John John Florence won?

John John Florence has won two World Surf League championships, in 2016 and 2017.

What is John John Florence’s net worth in 2023?

As of 2023, John John Florence’s estimated net worth is $12 million.

M. Abdullah is a celebrity author with a keen interest in all things related to the rich and famous. He has built a reputation as a go-to source for the latest and trendy celebrity gossip and in-depth information and resources on the net worth of some of the world's most prominent celebrities, players, athletes, and politicians.


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