Kenan Yıldız is one of European football’s most exciting young talents — and his bank account is growing just as fast as his reputation.
This article covers his estimated net worth, Juventus salary, new contract figures, career earnings, and what makes him one of Serie A’s hottest properties at just 21.
Kenan Yıldız’s Biography
| Category | Details |
|---|---|
| Full Name | Kenan Yıldız |
| Date of Birth | May 4, 2005 |
| Age | 21 |
| Place of Birth | Regensburg, Germany |
| Nationality | Turkish / German (Dual) |
| Height | 1.87 m (6 ft 1 in) |
| Position | Left Winger / Attacking Midfielder |
| Current Club | Juventus FC |
| Jersey Number | 10 (Juventus), 11 (Turkey) |
| Turned Professional | 2022 |
| Net Worth | ~$18 Million (Estimated) |
| Annual Salary | ~€6 Million Net (New Contract) |
| Contract Expires | June 30, 2030 |
| Relationship Status | Single |
| @kenanyildiz10 |
Early Life and Career
Kenan Yıldız was born on May 4, 2005, in Regensburg, a historic Bavarian city in southern Germany.
He grew up in a household shaped by two cultures — his father is Turkish and his mother is German — a duality that would later influence his decision to represent Turkey at international level rather than the country of his birth.
Football came early. Yıldız played his first organized games at local clubs Sallern Regensburg and Jahn Regensburg before Bayern Munich scouts spotted him at the age of seven.
He joined the Bayern academy in 2012 and spent a decade there, progressing through every youth level the club offered.
The former Juventus legend Alessandro Del Piero was reportedly his childhood idol — a fitting inspiration given the path his career would take.
At Bayern, Yıldız was not just another talented kid. He captained several youth sides and stood out for his technical intelligence, comfort on both feet, and ability to drift into dangerous positions without the ball.
In the 2021–22 season, he registered six goals and eight assists in regional Bundesliga youth competition, alerting several elite European clubs to his potential.
When his contract with Bayern expired in 2022, Yıldız made a bold decision. Rather than waiting for a first-team opportunity in Munich, he chose a fresh start — and it took him straight to Turin.
Professional Career
Yıldız joined Juventus in July 2022, initially assigned to the Juventus Next Gen side — the club’s reserve team competing in Serie C. He made an immediate impact, showcasing the kind of composure and creativity typically associated with senior players.
His performances earned him a promotion to the first team under manager Massimiliano Allegri in November 2023.
He made his Serie A debut on August 20, 2023, in a 3–0 victory over Udinese.
By December of that year, he had already etched his name into the record books — scoring on December 23 to become the youngest foreign goalscorer in Juventus’ Serie A history at 18 years and 233 days.
Juventus rewarded his breakthrough by handing him the iconic No. 10 shirt in 2024, a number previously worn by club legends.
The 2023–24 season ended with silverware. Yıldız was part of the Juventus squad that won the Coppa Italia, and he also became the club’s youngest scorer in UEFA Champions League history.
By October 2025, his market value on Transfermarkt had reached €75 million, making him Juventus’ most valuable asset.
On the international stage, Yıldız chose Turkey over Germany in 2023 and made his senior debut in October that year.
He marked the occasion with a goal against Germany in November 2023 — a symbolic moment given his origins. He featured in all five of Turkey’s UEFA Euro 2024 matches as the nation reached the quarterfinals.
In the 2026 FIFA World Cup qualifiers, he continued to deliver, scoring a brace in a 6–1 demolition of Bulgaria in October 2025.
Kenan Yıldız’s Net Worth Details
As of 2026, Kenan Yıldız’s has an estimated net worth of $18 million.
He built this wealth primarily through his professional contracts at Juventus, supplemented by performance bonuses and commercial endorsements. Given his new long-term deal signed in February 2026 — which makes him one of the highest earners at Juventus — his net worth is set to grow significantly over the coming seasons.
Contract
In February 2026, Juventus secured Yıldız’s long-term future by agreeing a new four-year contract. The deal, confirmed on February 7, 2026, runs until June 30, 2030.
According to Capology, his previous estimated gross fixed salary stood at €2.96 million per year — figures that now look modest compared to his new terms.
The revised contract positions him among Juventus’ highest earners. Reports from Italian outlet Il Bianconero indicate the club guaranteed him around €6 million net per season with the potential to rise to €7 million through performance add-ons.
The agreement also included a reported loyalty bonus of €6 million paid at the time of signing. Italian transfer journalist Nicolo Schira placed his new gross base salary at approximately €11.2 million per year.
The deal represents a more-than-threefold increase on his previous earnings and reflects just how central Juventus consider him to their long-term project.
Salary
| Season | Weekly Salary (Gross) | Annual Salary (Gross) |
|---|---|---|
| 2025–26 (Pre-renewal) | €56,923 | €2.96 Million |
| 2026–30 (New Contract) | ~€215,300 | ~€11.2 Million |
Yıldız’s new salary of approximately €11.2 million gross places him among the top earners in Serie A.
For context, Capology’s Juventus salary data shows Dušan Vlahović currently tops the club’s wage bill — but Yıldız’s new deal moves him into elite company for a player still just 21 years old.
Career Earnings By Year
| Season | Club | Estimated Annual Salary |
|---|---|---|
| 2022–23 | Juventus Next Gen | ~€200,000 |
| 2023–24 | Juventus | ~€560,000 |
| 2024–25 | Juventus | ~€2.96 Million (Gross) |
| 2025–26 | Juventus | ~€2.96 Million (Gross, pre-renewal) |
| 2026–27 | Juventus | ~€11.2 Million (Gross, new contract) |
Endorsements
Adidas — Yıldız wears Adidas boots and has a confirmed kit deal with the brand, as listed on his Transfermarkt profile. Adidas sponsors Juventus as the club’s kit supplier, and Yıldız features prominently in the club’s commercial materials.
King’s League Germany — In April 2025, Yıldız became co-president of a King’s League Germany franchise, the popular streamer-driven football competition founded by Gerard Piqué.
The role connects him to a younger, digitally active audience and carries both commercial and brand value.
Juventus Commercial Appearances — As the face of Juventus’ marketing campaigns and the holder of the No. 10 shirt, Yıldız participates in commercial shoots, sponsor activations, and matchday content that carries financial value beyond his base salary.
Career Statistics
| Season | Club | Competition | Apps | Goals | Assists |
|---|---|---|---|---|---|
| 2022–23 | Juventus Next Gen | Serie C | 30 | 11 | 2 |
| 2023–24 | Juventus | Serie A / Coppa Italia / UCL | 27 | 2 | 0 |
| 2024–25 | Juventus | Serie A / All Comps | 35 | 7 | 4 |
| 2025–26 | Juventus | Serie A / All Comps | 29 | 10 | 6 |
| Career Total | 121+ | 30+ | 12+ |
International Statistics
| Season | National Team | Apps | Goals |
|---|---|---|---|
| 2023–24 | Turkey | 7 | 2 |
| 2024–25 | Turkey | 10 | 4 |
| 2025–26 | Turkey | 10 | 4 |
| Total | 27+ | 10+ |
FAQs
What is Kenan Yıldız’s net worth?
Kenan Yıldız’s estimated net worth is approximately $18 million. He has earned this through his Juventus contracts, performance bonuses, his Adidas sponsorship deal, and his signing loyalty bonus.
How much does Kenan Yıldız earn at Juventus?
Following his contract renewal in February 2026, Yıldız earns approximately €6 million net per season — rising to €7 million with add-ons. His gross base salary is reported at around €11.2 million per year.
When does Kenan Yıldız’s contract expire?
His current contract with Juventus runs until June 30, 2030. He signed this new four-year extension on February 7, 2026, replacing his previous deal that was set to expire in 2029.
What nationality is Kenan Yıldız?
Yıldız holds dual Turkish and German nationality. He was born in Regensburg, Germany, but chose to represent Turkey internationally. He made his senior Turkey debut in October 2023.
What is Kenan Yıldız’s market value?
His market value stands at approximately €75 million, according to Transfermarkt. Some valuation platforms place the figure higher — between €75 million and €91.5 million — making him Juventus’ most valuable player.
