Georgia Bulldogs football salaries tower above all college programs. Kirby Smart earns $13.282 million total compensation for 2025, college football’s highest-paid coach.
The Bulldogs’ athletic department generated $241.8 million in total revenue for fiscal year 2024 with football contributing over $150 million.
Georgia’s Classic City Collective distributed approximately $1.1 million monthly to players before transitioning to revenue-sharing model in 2025.
Smart’s dominance extends beyond salary—his $105 million buyout is college football’s highest by $34 million, making him essentially untouchable after delivering back-to-back national championships in 2021-2022 that transformed Georgia into the sport’s premier program.
Explore the Georgia Bulldogs players biography and net worth by clicking on their name.
| Quarterbacks (QB) | Running Backs (RB) | Wide Receivers (WR) |
| Carson Beck | Chauncey Bowens | Collin Drake |
| Sam Bush | Trevor Etienne | Colter Ginn |
| Jaden Rashada | Branson Robinson | Ryan Puglisi |
| Gunner Stockton | Roderick Robinson II | Nate Frazier |
| Branson Robinson | Jacob Hardie | |
| London Humphreys | Gannon Hearst | |
| Izayah Reeves | Dominic Lovett | |
| Arian Smith | Brandon Moody | |
| Michael Jackson III | ||
| Cole Speer | ||
| Sacovie White | ||
| Colbie Young |
Top 10 Highest Paid Georgia Football Staff 2024-2025
Georgia’s coaching staff commands premium SEC salaries with coordinator pay reflecting Kirby Smart’s commitment to retaining elite assistants who engineered two national title runs.
| Rank | Name | Position | Annual Salary | Contract Length | Total Contract Value |
| 1 | Kirby Smart | Head Coach | $13,282,580 | Through 2033 | $130,000,000 |
| 2 | Glenn Schumann | Defensive Coordinator | $2,003,000 | Through 2026 | N/A |
| 3 | Travaris Robinson | Co-DC/Safeties | $1,503,000 | Through 2025 | N/A |
| 4 | Mike Bobo | Offensive Coordinator | $1,403,000 | Through 2026 | N/A |
| 5 | Tray Scott | Defensive Line | $1,303,000 | Through 2025 | N/A |
| 6 | Stacy Searels | Offensive Line | $1,253,000 | Through 2025 | N/A |
| 7 | Will Muschamp | Special Teams | $1,203,000 | Through 2025 | N/A |
| 8 | Cortez Hankton | Wide Receivers | $953,000 | Through 2025 | N/A |
| 9 | Josh Crawford | Running Backs | $878,000 | Through 2026 | N/A |
| 10 | John Williams | Outside Linebackers | $853,000 | Through 2026 | N/A |
Glenn Schumann’s $2.003 million defensive coordinator salary ranks 8th nationally among all assistants. His steady progression from $805,000 in 2022 to over $2 million reflects Georgia’s investment retaining the architect of college football’s most dominant defense.
Mike Bobo earns $1.403 million as offensive coordinator, ranking 28th nationally. His salary increased from $1.002 million in 2023 to $1.1 million in 2024, reaching $1.403 million in 2025 through structured raises in his three-year deal through 2026.
Georgia’s total on-field coaching staff draws approximately $16.8 million. This figure exceeds Alabama ($10.25M coach + $9.2M assistants), Auburn ($6.725M + $9M), and most SEC programs, demonstrating Georgia’s financial dominance post-championship success.
How Much Does Kirby Smart Make at Georgia?
Kirby Smart earns $13.003 million base salary for 2025 with $279,580 in additional compensation, totaling $13.282 million before bonuses.
His ten-year $130 million contract signed in 2024 runs through 2033, paying him college football’s highest total compensation.
Smart’s bonus structure allows maximum $1.775 million in additional earnings. He receives incentives for SEC Championship appearance ($200,000), winning SEC title ($300,000), CFP semifinal appearance ($400,000), reaching national championship game ($500,000), and winning the title ($375,000).
His buyout stands at $105.107 million as of December 1, 2025, calculated at 85% of remaining contract through 2033. This figure exceeds Florida State’s Mike Norvell ($53.3M) by $51.8 million, making Smart the most expensive coach to fire in college sports history.
Georgia Football Program Revenue Breakdown 2024-2025
| Revenue Source | 2024 Amount | % of Total | Conference Rank | National Rank |
| Contributions | $101,300,000 | 41.9% | 1st SEC | 1st National |
| Media Rights | $43,600,000 | 18.0% | Tied SEC | Top 10 |
| Ticket Sales | $39,500,000 | 16.3% | 2nd SEC | Top 8 |
| Licensing/Royalties | $23,000,000 | 9.5% | 3rd SEC | Top 12 |
| Other Revenue | $34,400,000 | 14.3% | N/A | N/A |
| Total Revenue | $241,800,000 | 100% | 1st SEC | 2nd National |
Georgia’s athletic department generated $241.8 million in total operating revenue for fiscal year 2024, ranking 2nd nationally behind only Ohio State’s $279.2 million. Operating expenses totaled $194.3 million, producing $47.5 million profit—a remarkable 19.6% margin.
Football alone contributed over $153 million to total revenue. Ticket sales generated $36.6 million from Sanford Stadium’s 92,746 capacity, while football-specific contributions added $62 million through seat licensing and premium seating donations that secure better locations.
Contributions dominating at 41.9% reflect Georgia’s passionate fanbase. The $101.3 million in donor funding includes mandatory seat contributions where boosters pay thousands annually beyond face value for prime locations, a system generating more contribution revenue than any program nationally.
Georgia Top NIL Earners & Revenue Sharing Model
| Player Name | Position | Est. NIL Value | Top NIL Deal | Total Deals |
| Carson Beck | Quarterback | $1,200,000 | Multiple brands | 6+ deals |
| Oscar Delp | Tight End | $500,000 | Regional partners | 4+ deals |
| Jalon Walker | Linebacker | $400,000 | Local businesses | 3+ deals |
| Malaki Starks | Safety | $350,000 | Multiple brands | 3+ deals |
| Trevor Etienne | Running Back | $300,000 | Regional deals | 2+ deals |
Georgia closed its Classic City Collective in June 2025, transitioning to revenue-sharing model under House settlement.
The collective previously distributed approximately $1.1 million monthly totaling $13.2 million annually to players, aligning closely with Georgia’s planned $13.5 million football allocation under revenue sharing.
Carson Beck leads Georgia players with estimated $1.2 million NIL value through extensive brand partnerships.
His earnings substantially exceed most college QBs, reflecting both his performance and Georgia’s elite program status attracting premium sponsorship opportunities.
Georgia partnered with Learfield to manage NIL deals under new clearinghouse regulations.
Athletic director Josh Brooks stated Georgia athletes are “already the best compensated in the nation,” positioning the Bulldogs to maintain recruiting dominance through combined revenue-sharing and NIL infrastructure.
What Do Georgia Assistant Coaches Earn?
Glenn Schumann’s $2.003 million defensive coordinator salary trails only Penn State’s Jim Knowles ($3.1M), LSU’s Blake Baker ($2.5M), Auburn’s DJ Durkin ($2.5M), Michigan’s Wink Martindale ($2.3M), and Ohio State’s Jim Knowles ($2.2M) nationally. His compensation reflects back-to-back championship defenses.
Travaris Robinson earns $1.503 million as co-defensive coordinator, ranking 20th nationally among assistants. His dual role coaching safeties while coordinating with Schumann creates unique defensive structure that justifies premium pay.
Mike Bobo’s $1.403 million offensive coordinator salary ranks 28th nationally. Despite lower ranking, his pay increased 40% from $1.002 million to current level, rewarding Georgia’s top-10 offense averaging 482.9 yards and 38.4 points per game in 2023.
Georgia vs Alabama: Which Program Spends More?
Kirby Smart’s $13.282 million salary exceeds Kalen DeBoer’s $10.25 million by $3.032 million annually. Smart’s championship pedigree justifies the gap, though both rank top-10 nationally with Smart 1st and DeBoer 7th.
Coordinator spending heavily favors Georgia. Glenn Schumann’s $2.003 million exceeds Alabama DC Kane Wommack’s $1.7 million by $303,000, while Georgia’s combined coordinator salaries ($3.406M) top Alabama’s ($2.7M) by $706,000.
Total athletic revenue shows Georgia dominance. Georgia’s $241.8 million dwarfs Alabama’s football-only $140.6 million, though direct comparison remains difficult as Alabama reports football separately while Georgia reports all sports combined under one athletic department.
FAQs
How much does Kirby Smart make?
Kirby Smart earns $13.282 million total compensation for 2025, college football’s highest salary. His ten-year $130 million contract includes potential $1.775 million in bonuses for championships.
How much NIL money do Georgia players get?
Georgia’s Classic City Collective distributed approximately $1.1 million monthly ($13.2M annually) before closing in June 2025. Quarterback Carson Beck leads with estimated $1.2 million NIL value.
What is Glenn Schumann’s salary?
Glenn Schumann earns $2.003 million as Georgia’s defensive coordinator in 2025, ranking 8th nationally among all assistants. His contract runs through 2026 with steady raises from $805,000 in 2022.
How much does Georgia make from football?
Georgia football generated over $153 million in fiscal year 2024 from total athletic revenue of $241.8 million. Football expenses were $69 million, producing massive profit supporting all sports.
