Dusan Vlahovic is one of the most lethal strikers in European football — and one of the highest-paid players in Serie A.
At just 26, the Serbian forward has already secured a career-defining contract at Juventus that has cemented his financial status among elite footballers. But what is Dusan Vlahovic’s net worth, exactly?
In this article, you will find a complete breakdown of Vlahovic’s salary, Juventus contract details, career earnings by season, endorsement deals, and a verified estimate of his total net worth.
Dusan Vlahovic’s Biography
| Detail | Information |
|---|---|
| Full Name | Dušan Vlahović |
| Date of Birth | January 28, 2000 |
| Age | 26 years old |
| Birthplace | Belgrade, Serbia |
| Nationality | Serbian |
| Height | 190 cm (6 ft 3 in) |
| Position | Centre-Forward (Striker) |
| Current Club | Juventus FC (Serie A) |
| Turned Professional | 2016 (FK Partizan youth) |
| Net Worth | ~$28 million (estimated) |
| Annual Salary | €22.2 million (2025–26) |
| Contract Expiry | June 30, 2026 |
| Relationship Status | In a relationship |
| Girlfriend | Vanja Bogdanovic |
| Boot Sponsor | Nike |
| @vlahovic_dusan |
Early Life & Career
Dušan Vlahović was born on January 28, 2000, in Belgrade, Serbia, into a family that never envisioned football as his future.
His parents, Miloš and Slađana Vlahović, initially preferred he pursue medicine, according to multiple biographical accounts. But Vlahović had different plans.
From a very young age, he was drawn to the sport and spent countless hours developing his game on the streets of Belgrade.
He began his formal youth development at FK Partizan, one of Serbia’s most storied clubs, and was part of the squad that won the Serbian Cup in 2016. At just 16, he had already shown enough quality to attract interest from Italian clubs.
In 2018, Fiorentina brought him to Florence, integrating him into their youth academy before gradually introducing him to first-team football.
His breakthrough at Fiorentina didn’t come instantly. He spent time adapting to the demands of Serie A, learning from experienced teammates, and building the physical strength his frame allowed.
By the 2020–21 season, Vlahović exploded onto the scene, finishing as one of Serie A’s top scorers and earning the league’s Best Young Player award.
That performance turned him into one of the most sought-after young strikers in world football.
Professional Career
Vlahović’s rise from Fiorentina starlet to Juventus No. 9 happened fast, and it reshaped his entire career trajectory.
After his incredible 2020–21 season, he continued his goalscoring form into the 2021–22 campaign, netting 17 goals for Fiorentina before the winter transfer window opened.
In January 2022, Juventus paid €70 million — plus €10 million in performance-related bonuses — to secure his services. It was one of the biggest mid-season transfers in Serie A history.
Vlahović marked his Juventus debut with a goal and quickly established himself as the focal point of the club’s attack. As confirmed by Transfermarkt’s official player profile, he has been a Juventus player since 2021, wearing the iconic No. 9 shirt.
His time at Juventus has not been without turbulence. Managerial changes and a frustrating 2024–25 season under Thiago Motta limited his opportunities.
However, interim coach Igor Tudor’s arrival in 2025 gave Vlahović a new lease of life, with Tudor publicly stating that the Serbian is the best forward in Serie A.
In the 2025–26 Champions League, Vlahović has already scored 3 goals in just 4 appearances, underlining his quality at the highest level.
His individual honors include the Serbian Cup (2016) with Partizan, the Serie A Best Young Player award (2021), and consistent inclusion in the league’s top scorer rankings.
Girlfriend
Vlahović keeps his personal life relatively private, but his relationship history has drawn media attention. He was previously linked to Carolina Stramare, the Italian model who won the Miss Italy 2019 title.
The two reportedly met in 2020 while Vlahović was playing in Serie A, and their relationship was confirmed publicly during several shared appearances.
However, by late 2024, Vlahović had moved on. According to reports, he is now in a relationship with Vanja Bogdanovic, a Serbian woman and childhood friend from Belgrade.
The couple confirmed their relationship when they celebrated Juventus’s Coppa Italia win together in 2024.
Bogdanovic maintains a private social media presence with fewer than 300 followers. Vlahović has no children confirmed at this time, and he remains unmarried as of 2026.
Dusan Vlahovic’s Net Worth Details
As of 2026, Dusan Vlahovic’s has an estimated net worth of $28 million.
He built this wealth primarily through his professional football contracts in Italy, most significantly his four-year deal at Juventus, supplemented by boot sponsorship income and brand ambassador fees accumulated over his career.
Contract
Vlahović signed a four-year contract with Juventus on July 1, 2022, running through June 30, 2026.
According to salary data confirmed by trusted transfer journalist Nicolo Schira, the total contract is worth €94.8 million over four seasons.
His base salary stands at €22.2 million per year for the 2025–26 campaign, making him the highest-paid player at Juventus by a considerable margin. He can earn an additional €1.5 million annually through performance-related bonuses.
As reported by Capology’s official salary database, Vlahović had €38,880,000 in gross salary remaining on his contract entering the final stretch of his deal.
With his contract expiring this summer, discussions around a potential renewal or departure to a Premier League club are already underway, with multiple English clubs reportedly interested.
Salary
Vlahović’s weekly wage in the 2025–26 season sits at approximately €427,308, which translates to roughly €22.2 million annually.
This places him among the top five highest-earning Serie A players in 2025–26. His salary structure escalated significantly across the four years of his Juventus deal — he started at a considerably lower base rate in 2022 and earned a major increase ahead of his contract’s final year.
According to SalaryLeaks’s contract breakdown for Vlahovic, his gross annual salary confirmed by verified transfer sources is €22.2 million, with weekly earnings of €426,923.
Career Earnings By Year
| Season | Club | Weekly Wage | Annual Salary |
|---|---|---|---|
| 2025–26 | Juventus | €427,308 | €22.2M |
| 2024–25 | Juventus | €373,846 | €19.4M |
| 2023–24 | Juventus | €249,231 | €12.9M |
| 2022–23 | Juventus | €249,231 | €12.9M |
| 2020–21 | Fiorentina | — | €1.03M |
| 2019–20 | Fiorentina | — | €260,000 |
| 2018–19 | Fiorentina | — | €370,000 |
Endorsements
Vlahović is a confirmed Nike-sponsored athlete, wearing the Nike Zoom Mercurial Vapor boots throughout his Juventus career.
He has been associated with Nike since his early days at Fiorentina, and despite a brief period in early 2022 where he appeared to be out of contract with the sportswear giant following his Juventus move, he subsequently continued representing the brand.
Beyond boots, he served as an exclusive brand ambassador for EA Sports FIFA 23 as part of Juventus’s partnership with Electronic Arts.
This deal positioned him as one of the game’s standout young strikers and added meaningful off-pitch income.
The combined annual value of his endorsement portfolio, while not publicly disclosed, is conservatively estimated at several hundred thousand euros per year based on comparable deals among players of his profile.
Career Statistics
| Season | Club | Competition | Apps | Goals | Assists |
|---|---|---|---|---|---|
| 2025–26 | Juventus | Serie A | 14 | 3 | 1 |
| 2025–26 | Juventus | Champions League | 4 | 3 | 1 |
| 2025–26 | Serbia | WC Qualification | 7 | 2 | 1 |
| 2025–26 Total | All Competitions | 25 | 8 | 3 |
FAQs
What is Dusan Vlahovic’s net worth?
Dusan Vlahovic’s estimated net worth is approximately $28 million. He earned this through his Juventus contract worth €94.8 million over four years, plus Nike sponsorship and brand ambassador fees.
How much does Dusan Vlahovic earn per week?
Vlahovic earns approximately €427,308 per week in the 2025–26 season, making his annual salary €22.2 million. This makes him the highest-paid player at Juventus.
When does Dusan Vlahovic’s Juventus contract expire?
His current Juventus contract expires on June 30, 2026. Multiple Premier League clubs have already expressed interest in signing him on a free transfer or pre-contract agreement.
Who sponsors Dusan Vlahovic?
Nike is Vlahovic’s confirmed boot sponsor. He also served as an exclusive EA Sports FIFA 23 brand ambassador as part of Juventus’s partnership with Electronic Arts.
Who is Dusan Vlahovic’s girlfriend?
Vlahovic is in a relationship with Vanja Bogdanovic, a Serbian woman and childhood friend from Belgrade. He previously dated Carolina Stramare, Miss Italy 2019.
